Growth Product Manager

Esti | Product Management | Technology

Fully Remote

Full Time

Esti (https://esti.app/) is a leading aesthetic photo editing app on a mission to become the #1 player in the market. We are looking for a Growth Product Manager to take full ownership of our monetization, onboarding, and user activation strategies.

We are building a deeply personalized journey where marketing and product work as one ecosystem, and we need someone who can connect the dots between UA creatives, user intent, and the final purchase.

Responsibilities

Drive ARPU: Own the revenue metrics. You will launch and optimize paywalls, test pricing strategies, and balance our new mixed monetization model (subscriptions + credits).
Design personalized onboarding paths based on user intent and UA sources.
Full-Cycle Experimentation: Maintain a clean backlog of hypotheses. Prioritize based on Impact × Effort, design A/B tests (prices, paywalls, onboarding screens), and draw actionable conclusions.
Bridge Product & Marketing: Work closely with the Performance Marketing team to understand how product changes affect key metrics like ROAS and CPI. Build seamless Install → Paywall funnels.

Requirements

1.5 - 3 years of Product Management experience in B2C mobile apps (working with subscriptions or IAPs is a must).
Solid A/B testing expertise. Hands-on experience launching pricing and paywall tests.
Strong Product Analytics skills: You easily navigate user funnels and evaluate impact on ARPU.
You understand the basics of Performance Marketing and how creatives affect lower-funnel product metrics.
Experience using AI tools in your daily PM work (for analytics, writing documentation, or brainstorming).
Required languages: English, Russian.

How we hire:

HR interview
Hiring manager interview
Test case
Final interview
Reference check

Conditions

Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups;
Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period;
Career development – Review is conducted every 6 months, we monitor results and help improve performance;
Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days oﬀ without a bunch of approvals and bureaucracy;
Health – health insurance compensation;
Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;
Relocation – we oﬀer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;
Prequel+ – premium access to the entire Prequel product.

Required Skills

ab_tetingperformance_marketingproduct_analytics

Required Languages

🇬🇧 English, 🇷🇺 Russian

Relocation support available

Key competency: Product Management

Responsibilities

Drive ARPU: Own the revenue metrics. You will launch and optimize paywalls, test pricing strategies, and balance our new mixed monetization model (subscriptions + credits).

Design personalized onboarding paths based on user intent and UA sources.

Full-Cycle Experimentation: Maintain a clean backlog of hypotheses. Prioritize based on Impact × Effort, design A/B tests (prices, paywalls, onboarding screens), and draw actionable conclusions.

Bridge Product & Marketing: Work closely with the Performance Marketing team to understand how product changes affect key metrics like ROAS and CPI. Build seamless Install → Paywall funnels.

Requirements

1.5 - 3 years of Product Management experience in B2C mobile apps (working with subscriptions or IAPs is a must).

Solid A/B testing expertise. Hands-on experience launching pricing and paywall tests.

Strong Product Analytics skills: You easily navigate user funnels and evaluate impact on ARPU.

You understand the basics of Performance Marketing and how creatives affect lower-funnel product metrics.

Experience using AI tools in your daily PM work (for analytics, writing documentation, or brainstorming).

Required languages: English, Russian.

How we hire:

HR interview

Hiring manager interview

Test case

Final interview

Reference check

Conditions

Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups;

Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period;

Career development – Review is conducted every 6 months, we monitor results and help improve performance;

Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days oﬀ without a bunch of approvals and bureaucracy;

Health – health insurance compensation;

Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;

Relocation – we oﬀer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;

Prequel+ – premium access to the entire Prequel product.