Performance Marketing Lead

This role is for one of the Weekday's clients

Min Experience: 3+ years

Location: Bengaluru
JobType: full-time

We are looking for a results-driven Performance Marketing Lead to own the execution, optimization, and scaling of paid digital marketing campaigns across key acquisition channels. This role combines hands-on channel management with strategic thinking, data analysis, experimentation, and commercial ownership to drive customer acquisition, revenue growth, and marketing efficiency.

The ideal candidate has strong experience managing multi-channel performance campaigns, meaningful media budgets, and data-driven optimization initiatives. You should be comfortable working in a fast-paced environment, collaborating cross-functionally, identifying growth opportunities, and mentoring junior team members.

Key Responsibilities

Performance Campaign Management

• Own the execution, optimization, and scaling of campaigns across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads.
• Manage campaign setup, bidding strategies, budget allocation, pacing, audience targeting, and ongoing optimization.
• Optimize campaign structures, audiences, bidding strategies, and creatives to improve efficiency and growth.
• Lead performance campaigns for seasonal events, promotional initiatives, and always-on acquisition programs.
• Identify opportunities to scale high-performing channels while maintaining efficient CAC, ROAS, and revenue growth.

Media Strategy & Partner Management

• Work closely with media partners and advertising platforms to resolve technical issues, implement platform updates, and identify growth opportunities.
• Support budget allocation and channel strategy based on performance trends and business priorities.
• Evaluate new acquisition opportunities and recommend channels or strategies with strong growth potential.

Analytics, Measurement & Reporting

• Build and maintain performance reporting frameworks across advertising and analytics platforms.
• Analyze campaign and channel performance to identify trends, risks, and optimization opportunities.
• Prepare performance reports, forecasts, and budget recommendations for senior stakeholders.
• Ensure accurate tracking, attribution, conversion measurement, and campaign reporting across channels.

Creative Strategy & Experimentation

• Partner with creative, content, and design teams to develop and test high-performing advertising creatives.
• Define and execute structured experiments across creatives, audiences, messaging, campaign structures, and landing pages.
• Use performance data to improve CTR, CVR, ROAS, CAC, and overall campaign efficiency.
• Stay updated on platform-specific creative formats, audience behavior, and paid media best practices.

Cross-Functional Collaboration & Team Development

• Collaborate with Product, Data, CRM, Analytics, and Commercial teams to align paid acquisition initiatives with business objectives.
• Partner with technical teams to resolve tracking, attribution, and platform-related challenges.
• Mentor junior performance marketing professionals and contribute to building strong internal capabilities.

Requirements

• 4–6 years of hands-on experience in performance marketing, paid media, digital acquisition, or growth marketing.
• Experience managing performance campaigns in e-commerce, retail, consumer brands, or high-growth digital businesses is strongly preferred.
• Proven experience managing significant media budgets across multiple digital channels.
• Demonstrated ability to improve campaign performance and generate measurable revenue impact.
• Strong experience across campaign strategy, execution, optimization, reporting, and stakeholder management.
• Experience working with agencies, media partners, or junior team members is an advantage.

Technical Skills

• Strong hands-on expertise in Google Ads, including Search/SEM, Shopping, Performance Max, Display, and YouTube.
• Strong hands-on expertise in Meta Ads.
• Experience with Snapchat Ads and TikTok Ads.
• Apple Search Ads experience is a plus.
• Familiarity with GA4, Adjust, AppsFlyer, Branch, or similar measurement and attribution platforms.
• Advanced Excel and Google Sheets skills.
• Strong understanding of attribution, conversion tracking, experimentation, and performance measurement.

Ideal Candidate

You are a data-driven and commercially minded performance marketing professional who enjoys combining analytics, experimentation, creativity, and channel expertise to solve growth challenges. You are equally comfortable developing campaign strategies and getting hands-on with execution, optimization, reporting, and troubleshooting.

You take ownership of outcomes, communicate effectively with stakeholders, and continuously look for opportunities to improve acquisition efficiency, scale successful channels, and generate measurable business growth.

Must-Have Skills

• Meta & Google Ads
• Campaign Optimization

Good-to-Have Skills

• Paid Media
• Performance Analytics
• Attribution & Tracking
• A/B Testing
• E-commerce Marketing