Senior Growth Marketer

Position:
Senior Growth Marketer (Labs)

Company:
Fullscript

Location:
Canada, Toronto, ON / Ottawa, ON

Employment type:
Full Time

Work Arrangement:
Remote

Short Summary:
We're looking for a Senior Growth Marketer to help shape the future of Fullscript Labs, focusing on growth marketing, lifecycle marketing, and product marketing to enhance the Labs experience for practitioners.

Responsibilities:
- Own lifecycle marketing initiatives that drive activation, engagement, retention, and growth across the Labs experience.
- Build, launch, QA, and optimize campaigns across email, SMS, push notifications, in-app messaging, webinars, and educational content.
- Develop onboarding and customer journey experiences that help practitioners quickly realize the value of Labs.
- Partner closely with Product to develop messaging, positioning, and go-to-market strategies for new features, partnerships, and launches.
- Design and execute growth experiments across lifecycle channels, continuously improving conversion, engagement, and customer outcomes.
- Use segmentation, personalization, and automation to deliver relevant communications throughout the customer lifecycle.
- Partner with cross-functional teams to identify new growth opportunities and rapidly test ideas.
- Capture customer stories, testimonials, and proof points to support product launches, marketing campaigns, and sales enablement.
- Leverage AI tools and automation to improve campaign creation, workflows, and overall marketing efficiency.

Requirement:
- 5+ years of experience in Growth Marketing role.
- Experience owning customer lifecycle programs from strategy through execution.
- Hands-on experience with marketing automation platforms such as Iterable, HubSpot, Marketo, Mailchimp, Braze, or similar.
- Experience partnering closely with Product teams on launches, messaging, or go-to-market initiatives.
- A strong understanding of segmentation, experimentation, personalization, and customer journey optimization.
- Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Strong written communication skills and an eye for crafting compelling customer messaging.
- A data-informed mindset with a passion for experimentation and continuous improvement.
- Experience using AI and automation tools (ChatGPT, Claude, Zapier, n8n, or similar) to improve workflows and productivity.
- Familiarity with email deliverability and compliance best practices (CASL, CAN-SPAM, GDPR).

Benefits:
Great work happens when people feel supported, trusted, and inspired. At Fullscript, we grow together, take on new challenges, and focus on impact. We put people first, work as a team, and leave egos at the door.