Product Manager

At Viaplay Group, we entertain millions of people every day through our streaming services, radio networks, and TV channels. We believe in the power of content not just as a way of telling stories and touching lives, but also expanding worlds.  

We’re looking for the best people to join us on our journey. Right now, we’re searching for a Product Manager to join our Retention Product Area in our Stockholm office – are you ready to hit play on an exciting career change? 

The Role 

We are looking for a Product Manager with strong UX Design capabilities to help shape Viaplay’s customer retention experiences.

As a Product Manager, you will identify meaningful customer and business opportunities and turn them into products and experiences that create long-term value. You will set direction, prioritise opportunities and own outcomes from discovery through to impact.

This is a hands-on Product Manager role with a strong UX dimension. You will turn insights into customer journeys, user flows, wireframes, and testable concepts. We are looking for someone who combines strong product and commercial judgement with data-informed decision-making and the ability to make ideas tangible.

You will work closely with a dedicated cross-functional development team, including engineers and an Engineering Manager. You will also collaborate with experts across user research, product analytics, design, commercial strategy, CRM and local markets to shape solutions that are valuable for customers, viable for the business and feasible to build.

What you will do

• Own and evolve product experiences within Viaplay’s Retention Product Area, balancing customer value, commercial impact and a high-quality user experience

• Turn customer insights, behavioural data and business needs into clear and prioritised product opportunities

• Lead initiatives end-to-end, from discovery and experimentation through delivery, evaluation and iteration. Own success metrics and continuously improve solutions based on their impact

• Shape UX solutions through customer journeys, user flows, wireframes and interaction concepts. Work closely with engineers to turn ideas into feasible solutions

• Collaborate extensively with stakeholders across Product, Tech, Data, Design, CRM, Commercial, Customer Service and local Viaplay markets

What we’re looking for 

We understand you may feel confident ticking certain boxes more than others and that’s why we always keep an open mind in our recruitment process. But, in order to thrive in this role, we do believe you’ll have at least some experience in the following: 

• Product Management experience with customer-facing digital products and cross-functional development teams

• Strong UX capabilities. You should be able to independently create user flows, wireframes, and low- or medium-fidelity prototypes in Figma or similar tools

• Experience using customer insights, product analytics, experimentation, and success metrics to guide product decisions

• Strong commercial judgement and the ability to balance customer value, business impact, and technical considerations

• Experience in subscription products, streaming, e-commerce, lifecycle management, CRM, payments, or retention is highly valuable

We believe the right person is

• Proactive and comfortable creating clarity and momentum in ambiguous problem spaces. You collaborate across your own team and other internal teams to find solutions that balance customer delight, business ROI, and technical considerations.

• Naturally curious and energized by understanding customer behavior and stakeholder needs. You turn insights and ideas into tangible concepts and are motivated by solving meaningful customer and business problems.

• Comfortable moving between product strategy, data, UX and day-to-day product decisions.

• A pragmatic leader who enjoys working with a team to create measurable impact, earn customer trust and build long-term value.

If you're a Product Manager who enjoys working closely with both product development and UX, we'd love to hear from you!

What we offer you 

• We’ve got you covered! 30 days of paid vacation every year, an attractive pension and insurance scheme, and generous parental leave pay lift. 

• Your wellbeing matters. We provide you with various wellbeing initiatives including wellness allowance. 

• Flexibility that works. We follow a hybrid model with at least three days a week in the office, giving you the best mix of collaboration and focus time.

• A safe space to grow and up-skill. Our learning culture puts you in the driver’s seat of your own development.

• An innovative environment with Hack Days once a year. This week-long initiative allows you to think outside the box and deliver creative, technical solutions that (more often than not) go on to be implemented, either in our product or our ways of working. 

• Entertainment is what we love, and entertainment is what we do. So, unlimited access to Viaplay seems only fair for you to get to know the product – including serier & viewing events, new release movie rentals, linear channels and more. 

Hit play today 

If this feels like your kind of challenge, make sure you apply by attaching your CV here – you may also want to add your LinkedIn profile. Please don’t send us your application via email because we won’t be able to accept it. We do, however, welcome any questions you may have about this particular position. 

Want to learn more about who we are and what we do? Check out our careers page or follow us on Instagram! We’re only ever a few clicks away.