ASO & Partnerships Director

Position:
ASO & Partnerships Director

Company:
Zynga

Location:
Spain, Barcelona; UK, London

Employment type:
Not specified

Work Arrangement:
Not specified

Short Summary:
Zynga is seeking an ASO & Partnerships leader to drive organic growth and deepen platform relationships for various game titles. This role involves owning the app store optimization strategy and serving as the primary relationship holder with major app store platforms.

Responsibilities:
- Own the end-to-end ASO strategy for the portfolio, driving organic installs, store conversion, and keyword/category rankings across all markets.
- Define and manage the yearly organic growth roadmap, including localization, seasonal, and launch strategies.
- Build and maintain strategic relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore partner teams.
- Lead store listing experimentation to improve conversion rates.
- Mentor ASO managers, specialists, and analysts; build structured career growth and execution excellence.

Requirement:
- 6–10+ years of ASO or mobile organic growth experience in free-to-play, ideally in gaming.
- Proven track record of improving organic installs and store conversion at scale across multiple markets.
- Established working relationships with platform partner teams (Apple, Google, and ideally Microsoft and/or Amazon).
- Strong fluency in ASO tools and store listing A/B testing methodologies.
- Experience leading and developing high-performing teams.

Benefits:
Not specified