Public Affairs Specialist (Social Media)

Summary Organizational Location: This position is with the Department of Homeland Security, within U. S. Customs and Border Protection, Office of Public Affairs located in Washington D. C. Additional selections may be made for other organizational divisions and/or units within the duty location(s) listed above. Learn more about this agency Duties Help This position starts at a salary of $85,447.00 (GS-11, Step 1) to $111,087.00 (GS-11, Step 10) The Public Affairs Specialist independently plans, drafts, and posts engaging content on CBP's official social media accounts, ensuring alignment with agency messaging. The specialist also conducts in-depth social media listening and analysis, providing data-driven insights to inform strategic decisions and improve CBP's social media approach. Typical duties include but not limited to : Independently planning, drafting, and publishing engaging content across official social media platforms to ensure alignment with agency messaging and enhance public understanding of CBP's mission, policies, and initiatives. Creating, producing, and editing high-quality digital content, including text, photography, video, and graphic design, while maintaining strict adherence to CBP brand guidelines. Conducting daily social media listening and data analysis to identify emerging trends, measure the effectiveness of outreach campaigns, and provide data-driven insights to inform strategic decisions. Collaborating with internal partners to address misinformation, manage potential issues, and present recommendations to management for strategic improvements to CBP's digital communication approach. GS Salary: Visit this link to view the locality pay tables by geographic area. If you do not see your geographic area listed, select the "Rest of United States" pay table. Some positions fall under a special pay rate depending on the series, grade level and location of the position. Please visit this link to view special pay rate charts. CBP employees demonstrate the highest level of commitment to protect and serve the United States of America and to exemplify the CBP Core Values of Vigilance, Service to Country and Integrity. Learn more about CBP's mission, core values and careers at [apply contact hidden] Probationary Period: All employees new to the federal government must serve a one year probationary period during the first year of his/her initial permanent federal appointment to determine fitness for continued employment. Current and former federal employees may be required to serve or complete a probationary period. Your resume : A resume describing your job-related qualifications is required and will be used for the purpose of reviewing your qualifications and determining what training, if any, would be required when placed. A resume in English is required. It must contain your full legal name, phone number, relevant work history including a detailed description of your duties, the dates you performed those duties (MM/DD/YY), your hours worked per week, job title, as well as series, grade, and salary (if applicable). For additional required items, see the link. It is recommended that you upload your resume as a PDF instead of a Word document to ensure document quality. Ensure that your uploaded resume is not a password protected document, to include Office 365 passwords. Limit your resume to no more than two pages. The USAJOBS database will not allow an applicant to submit an application that includes a resume over two pages. Your responses to the job questionnaire: [apply contact hidden] Your responses to the USA Hire Competency Based Assessment Requirements Help Conditions of employment You must be a U. S. Citizen to apply for this position Males born after 12/31/1959 must be registered with Selective Service Primary U. S. residency for at least three of the last five years (additional details below) All pre-employment processes will be conducted in English You may be required to pass a background investigation CBP follows the DHS Drug-Free Workplace Plan for drug testing procedures As an employee of CBP, you will be joining a workforce that is dedicated to accomplishing our mission while maintaining the trust of our Nation by strictly adhering to all government ethics standards. Your conduct will be subject to the ethics rules applicable to all Executive Branch employees, and to CBP employees specifically, as well as the criminal conflict of interest statutes. Once you enter on duty, these rules include obtaining approval for outside employment or business activity, to ensure such employment or business activity is not prohibited and does not interfere or conflict with performance of your official duties. Please review further details via the following link . DHS uses E-Verify, an internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more about E-Verify including your rights and responsibilities. Bargaining Unit: This is a bargaining unit covered position, represented under the National Treasury Employees Unions - NTEU. For local chapter contact information see Chapter Websites - National Treasury Employees Union - NTEU This vacancy has a local commuting area requirement, as defined below: The area surrounding the duty station by which people reasonably travel back and forth from home to work; Or The employee's permanent duty station is located within the reasonable travel area surrounding the duty station of this vacancy; Or if applicable For employees who are detailed or temporarily promoted for more than 1 year to another duty location, the detailed or temporary duty location is considered to be the duty location of record for commuting area purposes. For employees detailed or temporarily promoted for less than one year, the permanent duty location is considered the duty location of record for commuting area purposes. Qualifications Experience: You qualify for the GS-11 grade level if you possess 1 year of specialized experience equivalent to at least the next lower grade level, performing duties such as: Developing or supporting social media content and campaigns across multiple digital platforms to communicate organizational messages to public audiences. Translating complex information, policies, programs, or initiatives into clear, concise, and engaging content for websites, social media, or other digital channels. Creating, editing, or coordinating digital content, such as written posts, graphics, photographs, video, animation, or other multimedia products, while following established brand or style guidelines. Monitoring social media activity, audience engagement, or web analytics to identify trends, measure content performance, and support improvements to digital outreach efforts. Assisting with responses to public inquiries, correcting inaccurate information, or recommending updates to social media or digital communication approaches based on audience feedback or performance data. Education Substitution: GS-11: You may substitute a Ph. D. or an equivalent doctoral degree or 3 full years of progressively higher level graduate education leading to such a degree in any field, or L. L. M for the experience required at the GS-11 grade level. Such education must have been obtained in an accredited college or university. Check with your school to determine how many credit hours comprise three years of graduate study. If that information is not available, use 54 semester or 81 quarter hours. You are required to submit proof of your claim. Education Experience Combination: I have a combination of successfully completed education and experience that is at least 100% as described in the Combining Experience and Education statement in the announcement posting. I understand that I am required to submit proof of my educational claim. NOTE: Your resume must explicitly indicate how you meet this requirement, otherwise you will be found ineligible. Please see the "Required Documents" section below for additional resume requirements. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. You must: Meet all qualification requirements, including education if applicable to this position, subject to verification at any stage of the application process; and Meet all applicable Time in Grade requirements (current federal employees must have served 52 weeks at the next lower grade or equivalent grade band in the federal service) by 08/28/2026. The Office of Personnel Management (OPM) must authorize employment offers made to current or former political appointees. If you are currently, or have been within the last 5 years, a political Schedule A, Schedule C, Non-career SES or Presidential Appointee employee in the Executive Branch, you must disclose this information to the Human Resources Office. Background Investigation: U. S. Customs and Border Protection (CBP) is a federal law enforcement agency that requires all applicants to undergo a thorough background investigation prior to employment in order to promote the agency's core values of vigilance, service to country, and integrity. During the screening and/or background investigation process, you will be asked questions regarding any felony criminal convictions or current felony charges, the use of illegal drugs (e.g., marijuana, cocaine, heroin, LSD, methamphetamines, ecstasy), and the use of non-prescribed controlled substances including any experimentation, possession, sale, receipt, manufacture, cultivation, production, transfer, shipping, trafficking, or distribution of controlled substances. For additional information on the preemployment process, review the following link: Applicant Resources | CBP Careers Residency: There is a residency requirement for all applicants not currently employed by CBP. Individuals are required to have physically resided in the United States or its protectorates (as declared under international law) for at least three of the last five years. If you do not meet the residency requirement and you have been physically located in a foreign location for more than two of the last five years, you may request an exception to determine if you are eligible for a residency waiver by meeting one or more of the following conditions: Working for the U. S. Government as a federal civilian or as a member of the military A dependent who was authorized to accompany a federal civilian or member of the military who was working for the U. S. government Participation in a study abroad program sponsored by a U. S. affiliated college or university Working as a contractor, intern, consultant or volunteer supporting the U. S. government Agency Career Transition Assistance Program (CTAP) or the Interagency Career Transition Assistance Program (ICTAP) Eligibles: If you have never worked for the federal government, you are not CTAP/ICTAP eligible. View information about CTAP/ICTAP eligibility on OPM's Career Transition Resources website. To be considered well qualified under CTAP/ICTAP, you must be rated at a minimum score of 85 for this position. In addition, you must submit the supporting documents listed under the Required Documents section of this announcement. Reasonable Accommodation (RA) Requests: If you believe you have a disability (i.e., physical or mental), covered by the Rehabilitation Act of 1973 as amended that would interfere with completing the USA Hire Competency Based Assessments, you will be granted the opportunity to request a RA in your online application. Requests for RA for the USA Hire Competency Based Assessments and appropriate supporting documentation for RA must be received prior to starting the USA Hire Competency Based Assessments. Decisions on requests for RA are made on a case-by-case basis. If you meet the minimum qualifications of the position, after notification of the adjudication of your request, you will receive an email invitation to complete the USA Hire Competency Based Assessments, based on your adjudication decision. You must complete all assessments within 48 hours of receiving the URL to access the USA Hire Competency Based Assessments, if you received the link after the close of the announcement. To determine if you need a RA, please review the Procedures for Requesting a Reasonable Accommodation for Online Assessments here . Are you qualifying based on education? Submit a copy of your college transcript (unofficial is acceptable at this time; however, official copies will be required prior to entrance on duty) or a list of coursework with hours completed provided from the institution. Education must be from an institution accredited by an agency recognized by the U. S. Department of Education. Education obtained from a foreign university or college is not creditable unless it has been evaluated by an organization that specializes in interpretation of education credentials. Note: If submitting documentation of an evaluation, transcripts are still required. For a listing of some accrediting agencies see NACES | Credentials Evaluations Provided by NACES Members . See Recognition of Foreign Qualifications for more information. Education Please see the Qualifications and Required Documents sections for more information if education is applicable to this position.