Product Marketing Lead

Position:
Product Marketing Lead

Company:
Sword Health

Compensation:
$136,408 - $214,355 a year

Location:
United States

Employment type:
Full Time

Work Arrangement:
Remote

Short Summary:
Sword is seeking an ambitious Product Marketing Lead to define and scale AI Care within the Enterprise market, focusing on launching category-defining products and driving market adoption.

Responsibilities:
- Partner with General Managers to translate product capabilities into compelling packages for employer segments.
- Develop clear product tiers, bundles, and enterprise-grade solutions tailored to employer buying dynamics.
- Map the enterprise buying committee and create actionable sales plays and pitch tracks.
- Build differentiation-focused messaging that articulates ROI and clinical efficacy of Sword’s AI Care platform.
- Conceptualize and manage integrated product and audience campaigns end-to-end.
- Equip the Enterprise Commercial team with necessary sales materials.
- Collaborate across teams to build orchestrated GTM pushes.

Requirement:
- 8+ years of B2B Product Marketing experience with a track record in launching new products and driving enterprise GTM activation.
- Proven experience in complex B2B environments, ideally in enterprise health benefits or digital health.
- Exceptional ability to translate complex technology into clear value propositions.
- Proven bias for action and ability to take campaigns from concept to market launch.
- Strong emotional intelligence to work alongside high-powered teams.
- Proficient in leveraging AI tools for marketing tasks.

Benefits:
- Comprehensive health, dental, and vision insurance
- Life and AD&D Insurance
- Financial advisory services
- Supplemental Insurance Benefits
- Health Savings Account
- Equity shares
- Discretionary PTO plan
- Parental leave
- 401(k)
- Flexible working hours
- Remote-first company
- Paid company holidays
- Free digital therapist for you and your family