Head of Product Marketing

Position:
Head of Product Marketing - GoBTC Pay

Company:
GoMining

Location:
(Cyprus, Georgia, Poland, Spain, Serbia, Latvia)

Employment type:
Full time

Work Arrangement:
Remote

Short Summary:
As Head of Marketing – GoBTC Pay, you will own the marketing strategy and commercial growth of our payments business, responsible for building the GoBTC Pay brand and driving merchant and user acquisition.

Responsibilities:
- Define and execute the global marketing strategy for GoBTC Pay.
- Build positioning, messaging, and value propositions for merchants, partners, and end users.
- Develop and execute go-to-market strategies for new markets, features, partnerships, and product launches.
- Own the commercial marketing funnel across merchant acquisition and end-user adoption.
- Develop strategies to increase transaction volume, merchant activation, and customer retention.
- Build GoBTC Pay as a trusted global Bitcoin payments brand.
- Partner closely with Product, Design, Analytics, Compliance, Sales, and Operations teams.

Requirement:
- 8+ years of experience in Product Marketing, Growth Marketing, Go-to-Market, or Marketing Leadership roles.
- Proven experience building and scaling B2B2C or fintech products.
- Strong understanding of payments, merchant acquiring, fintech, banking, or financial services.
- Strong analytical and strategic thinking skills.

Benefits:
- Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
- Work-life fit: remote or hybrid format with flexible hours across international teams.
- Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year.
- Team culture: retreats in international locations (for example, company apartments in Cyprus).