Head of Creative Strategy

Position:
Head of Creative Strategy

Company:
Sports DTC Apparel Brand

Location:
(US-Based, Remote)

Employment type:
Full time

Short Summary:
Our client is a fast-growing DTC brand that designs CE Level 2 certified protective apparel for mountain biking, motocross, and snow sports. They are looking for a Head of Creative Strategy to own the entire creative strategy pipeline—from ideation and scripting to performance analysis and creative iteration.

Responsibilities:
- Own the end-to-end paid creative strategy across UGC, static ads, founder-led content, VSLs, advertorials, and AI-generated video concepts.
- Script hundreds of high-converting UGC advertisements each month, including hooks, angles, full scripts, and detailed shot lists for creators.
- Develop clear creative briefs for designers and static ad creators, providing strategic direction on messaging, layout, and testing hypotheses.
- Build, organize, and continuously expand a comprehensive hook bank categorized by audience, offer, sport, and creative angle.
- Analyze Meta ad account performance to identify winning creatives, understand why they succeed, and generate scalable iterations.
- Partner closely with creators, editors, designers, the CEO, and CMO to execute high-volume creative testing.
- Lead creative strategy for AI-generated video initiatives and emerging advertising formats.
- Translate winning paid advertising concepts into landing page and advertorial creative strategies.
- Continuously improve creative performance through data-driven experimentation using metrics such as hook rate, hold rate, thumbstop ratio, CTR, and CPA.

Requirement:
- Minimum 2 years of experience leading creative strategy for ecommerce brands generating $20M+ in annual revenue.
- Demonstrated experience scripting hundreds of paid advertising concepts per month for direct-response campaigns.
- Strong portfolio showcasing paid social ads with proven performance results.
- Deep understanding of paid social creative performance metrics, including hook rate, hold rate, thumbstop ratio, CTR, CPA, and creative testing methodologies.
- Strong ability to transform performance insights into scalable creative concepts and testing roadmaps.
- Excellent copywriting and storytelling skills for direct-response advertising.
- Experience briefing and collaborating with UGC creators, designers, editors, and cross-functional marketing teams.
- Fluent English communication, both written and verbal.
- Able to work with at least 5 hours of overlap with the US Pacific Time Zone.

Benefits:
- Competitive USD salary, with flexibility for exceptional candidates.
- Fully remote position with an async-first culture.
- Work directly with the CEO and CMO, with significant ownership over the brand’s creative direction.
- Opportunity to influence creative strategy for a high-volume, performance-driven ecommerce brand.
- Join a lean, fast-moving team where decisions are made quickly and ideas are implemented without unnecessary bureaucracy.