13d 23h ago
Senior PPC Specialist
Simera·Marketing / Growth Analyst · Marketing
📡Fully Remote
ab_tetingdatagoogle_adwordsgoogle_analytics+2
Senior PPC Specialist
Simera | Marketing / Growth Analyst | Marketing
Fully Remote
Full Time
Position:
Senior PPC Specialist
Company:
Simera
Location:
Colombia, Bolívar
Argentina, Buenos Aires
Brazil, Rio de Janeiro
Employment type:
Remote
Short Summary:
We're looking for a Senior PPC Specialist to lead paid acquisition efforts across Meta, Google, and other digital advertising platforms. This is a hands-on role focused on maximizing profitability through campaign optimization and strategic decision-making.
Responsibilities:
- Plan, launch, and optimize paid media campaigns across Meta, Google, LinkedIn, and other advertising platforms.
- Monitor and improve key performance metrics, including ROAS, CPA, CAC, CTR, Conversion Rate, and LTV.
- Identify profitability issues and optimize the entire conversion funnel.
- Conduct A/B testing for audiences, creatives, landing pages, and offers.
- Analyze campaign performance and provide actionable insights through dashboards and reports.
- Manage advertising budgets and scale high-performing campaigns.
- Collaborate with creative and marketing teams to improve campaign results.
- Implement and maintain tracking using GA4, Google Tag Manager, and advertising platforms.
- Stay up to date with industry trends, AI tools, and platform updates.
Requirement:
- Resume in English.
- Native or near-native English proficiency (spoken and written).
- 4+ years of experience managing Meta and Google Ads campaigns.
- Proven experience optimizing campaigns based on ROAS, CPA, CAC, and profitability.
- Strong understanding of conversion funnels and conversion rate optimization (CRO).
- Experience with Google Analytics 4, Google Tag Manager, and reporting dashboards.
- Experience managing six-figure monthly advertising budgets is a plus.
- Strong analytical and problem-solving skills.
- Experience with eCommerce, SaaS, Lead Generation, or Performance Marketing campaigns.
- Ability to translate data into actionable optimization strategies.
Senior PPC Specialist
Company:
Simera
Location:
Colombia, Bolívar
Argentina, Buenos Aires
Brazil, Rio de Janeiro
Employment type:
Remote
Short Summary:
We're looking for a Senior PPC Specialist to lead paid acquisition efforts across Meta, Google, and other digital advertising platforms. This is a hands-on role focused on maximizing profitability through campaign optimization and strategic decision-making.
Responsibilities:
- Plan, launch, and optimize paid media campaigns across Meta, Google, LinkedIn, and other advertising platforms.
- Monitor and improve key performance metrics, including ROAS, CPA, CAC, CTR, Conversion Rate, and LTV.
- Identify profitability issues and optimize the entire conversion funnel.
- Conduct A/B testing for audiences, creatives, landing pages, and offers.
- Analyze campaign performance and provide actionable insights through dashboards and reports.
- Manage advertising budgets and scale high-performing campaigns.
- Collaborate with creative and marketing teams to improve campaign results.
- Implement and maintain tracking using GA4, Google Tag Manager, and advertising platforms.
- Stay up to date with industry trends, AI tools, and platform updates.
Requirement:
- Resume in English.
- Native or near-native English proficiency (spoken and written).
- 4+ years of experience managing Meta and Google Ads campaigns.
- Proven experience optimizing campaigns based on ROAS, CPA, CAC, and profitability.
- Strong understanding of conversion funnels and conversion rate optimization (CRO).
- Experience with Google Analytics 4, Google Tag Manager, and reporting dashboards.
- Experience managing six-figure monthly advertising budgets is a plus.
- Strong analytical and problem-solving skills.
- Experience with eCommerce, SaaS, Lead Generation, or Performance Marketing campaigns.
- Ability to translate data into actionable optimization strategies.
Required Skills
ab_tetingdatagoogle_adwordsgoogle_analyticsgoogle_tag_managerppc
Required Languages
🇬🇧 English
Key competency: Marketing / Growth Analyst