Position:
Marketing Operations Manager
Company:
Fivetran
Location:
Costa Rica; CRI - Remote
Employment type:
Full-time
Work Arrangement:
Fully remote
Short Summary:
Fivetran is seeking a Marketing Operations Manager to manage lead management and revenue handoff processes, ensuring effective routing and scoring of leads within the marketing and sales platforms.
Responsibilities:
- Build, maintain, and calibrate the lead scoring model in Marketo.
- Own lead routing logic and governance in LeanData.
- Manage MQL definitions and the marketing-to-sales handoff process.
- Oversee lead/contact lifecycle status management and lead source governance.
- Optimize BDR tooling workflows across various platforms.
- Set and enforce SFDC data entry standards for sales-owned fields.
- Conduct regular alignment meetings with sales/BDR leadership.
Requirement:
- 4–6 years of experience in marketing operations, revenue operations, or lifecycle roles in B2B SaaS.
- Direct experience with lead scoring models in Marketo.
- Experience with lead routing logic in LeanData or similar platforms.
- Working knowledge of SQL for validating routing and scoring outcomes.
- Ability to work independently across US business hours.
Benefits:
- 100% employer-paid medical insurance.
- Generous paid time-off policy, including sick time and parental leave.
- RSU stock grants.
- Professional development opportunities.
- Monthly cell phone stipend.
- Access to a mental health support platform.