Senior Product Manager

Position:
Senior Product Manager, Content Conversion

Company:
Roku

Compensation:
The estimated annual base salary for this position is between $260,000 - $330,000 annually.

Location:
United States, San Jose

Employment type:
Not specified

Work Arrangement:
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work.

Short Summary:
As a Senior Product Manager for Content Conversion, you will focus on building experiences that help viewers more easily choose and engage with content across Roku. This role owns the critical conversion moment and the strategy behind it, aiming to define the future of content conversion at Roku.

Responsibilities:
- Own the product strategy and roadmap for content conversion, defining the vision, priorities, and roadmap across the lower-funnel conversion experience.
- Drive conversion outcomes by owning the metrics that define success, including content conversion rate and revenue per conversion.
- Optimize the supporting content experience by defining how trailers and clips serve the conversion moment.
- Own watch options and entitlements, ensuring users can find and act on their viewing options with minimal friction.
- Lead rigorous experimentation end-to-end by designing and owning A/B tests.
- Identify and close conversion gaps using qualitative and quantitative signals.
- Collaborate early with engineering, design, data science, and monetization.
- Communicate with clarity and precision by writing specs and presenting recommendations to leadership.
- Proactively keep stakeholders informed by surfacing progress, risks, and blockers.

Requirement:
- 10+ years of product management experience, focusing on consumer-facing discovery, content, or entertainment products.
- Proven ownership of lower-funnel or conversion product areas.
- Deep understanding of users through direct conversations and behavioral data.
- Data fluency and experimental rigor, including comfort with A/B testing.
- Ability to create clarity and drive progress in ambiguous environments.
- Strong written and verbal communication skills.
- Experience in streaming, media, TV, or large-scale entertainment platforms.
- Familiarity with entitlements, subscription, or ad-supported business models.
- Experience leveraging generative AI tools in workflows.

Benefits:
Roku offers a diverse range of benefits, including global access to mental health and financial wellness support, healthcare options, life and disability insurance, and retirement options (401(k)/pension). Employees are supported in taking time off in accordance with local leave policies.