11d 4h ago
Senior Product Marketing Specialist
Roadie·Product Marketing Manager · Logistics and Delivery
📡Remote In-Country
|United States of Americaproduct_marketingproject_management
Senior Product Marketing Specialist
Roadie | Product Marketing Manager | Logistics and Delivery
Remote In-Country
Full Time
United States of America
Position:
Senior Product Marketing Specialist
Company:
Roadie, a UPS company
Location:
Remote
Employment type:
Not specified
Short Summary:
The Senior Product Marketing Specialist will blend strategic storytelling, customer insights, and data-driven execution to drive the success of Roadie’s products, impacting revenue growth and market leadership.
Responsibilities:
- Define product positioning and lead go-to-market strategies and launches that drive awareness, adoption, and usage across key driver segments
- Partner with technology teams to anticipate product updates, feature releases, and UX/UI changes
- Build integrated product marketing plans that introduce, grow, and mature Roadie’s product offerings
- Develop messaging frameworks, value propositions, and content that resonate with diverse audiences
- Collaborate with Communications on the annual messaging guide
- Anticipate communication needs from the product roadmap
- Turn product performance, customer feedback, and competitive intelligence into actionable recommendations
- Track launch success, adoption, engagement, retention, and message resonance
- Optimize Braze Canvas flows, tagging structures, and data points
Requirement:
- 4+ years of product marketing experience, including messaging, positioning, competitive research, sales enablement, and GTM strategy
- Proven ability to influence and drive outcomes across interdisciplinary teams
- Strong storytelling and communication skills
- Deep curiosity about market trends, customer behavior, and emerging opportunities
- Excellent project management skills
- A collaborative, resourceful, and solutions-oriented mindset
Benefits:
- Competitive compensation packages
- 100% covered health insurance premiums for yourself
- 401k with company match
- Tuition and student loan repayment assistance
- Flexible work schedule with unlimited PTO
- Monthly 3-day weekends
- Monthly WFH stipend
- Paid sabbatical leave for tenured team members
- The technology you need to get the job done
Senior Product Marketing Specialist
Company:
Roadie, a UPS company
Location:
Remote
Employment type:
Not specified
Short Summary:
The Senior Product Marketing Specialist will blend strategic storytelling, customer insights, and data-driven execution to drive the success of Roadie’s products, impacting revenue growth and market leadership.
Responsibilities:
- Define product positioning and lead go-to-market strategies and launches that drive awareness, adoption, and usage across key driver segments
- Partner with technology teams to anticipate product updates, feature releases, and UX/UI changes
- Build integrated product marketing plans that introduce, grow, and mature Roadie’s product offerings
- Develop messaging frameworks, value propositions, and content that resonate with diverse audiences
- Collaborate with Communications on the annual messaging guide
- Anticipate communication needs from the product roadmap
- Turn product performance, customer feedback, and competitive intelligence into actionable recommendations
- Track launch success, adoption, engagement, retention, and message resonance
- Optimize Braze Canvas flows, tagging structures, and data points
Requirement:
- 4+ years of product marketing experience, including messaging, positioning, competitive research, sales enablement, and GTM strategy
- Proven ability to influence and drive outcomes across interdisciplinary teams
- Strong storytelling and communication skills
- Deep curiosity about market trends, customer behavior, and emerging opportunities
- Excellent project management skills
- A collaborative, resourceful, and solutions-oriented mindset
Benefits:
- Competitive compensation packages
- 100% covered health insurance premiums for yourself
- 401k with company match
- Tuition and student loan repayment assistance
- Flexible work schedule with unlimited PTO
- Monthly 3-day weekends
- Monthly WFH stipend
- Paid sabbatical leave for tenured team members
- The technology you need to get the job done
Required Skills
product_marketingproject_management
Required Languages
🇬🇧 English
Key competency: Product Marketing Manager