HubSpot & Email Marketing Specialist

Position:
Hubspot & Email Marketing Specialist

Company:
Oceans Internal

Location:
Sri Lanka, Colombo

Employment type:
Hybrid

Short Summary:
As a HubSpot & Email Marketing Specialist, you will support Oceans' revenue engine by managing email marketing, HubSpot administration, CRM automation, and reporting infrastructure. This role requires deep HubSpot expertise, strong marketing operations capabilities, and excellent copywriting skills.

Responsibilities:
- Draft, build, and launch email campaigns with minimal oversight.
- Develop subject lines, email copy, sequencing strategies, and send schedules.
- Own and improve lifecycle email sequences, including inbound and nurture campaigns.
- Test, analyze, and optimize campaign performance using key metrics.
- Serve as the primary HubSpot expert for CRM administration and automation.
- Build and maintain workflows, sequences, and custom properties.
- Design dashboards and reports for actionable business insights.
- Maintain CRM accuracy through ongoing data hygiene and monitoring.
- Support integrations across HubSpot and sales engagement platforms.

Requirement:
- 3–5+ years of experience in marketing operations, CRM administration, or email marketing in B2B environments.
- Advanced hands-on experience with HubSpot, including workflows and reporting.
- Proven ability to write, build, and optimize email campaigns.
- Strong understanding of automation workflows and CRM architecture.
- Experience building dashboards and reports for actionable insights.
- Familiarity with sales engagement tools like Apollo or ZoomInfo.
- Strong understanding of email deliverability best practices.
- Native or near-native English fluency with effective communication skills.

Benefits:
Details about benefits and compensation will be shared during the offer process, considering market trends and individual factors.