12d 19h ago
Lifecycle Marketing Manager
Mixpanel·Marketing/PR/Growth · Analytics
🏢Hybrid
|New York City, United States of America$128.5k - $173.5k USD/yr
dataemail_marketinghubspot
Lifecycle Marketing Manager
Mixpanel | Marketing/PR/Growth | Analytics
Hybrid
Full Time
United States of America, New York City
$128.5k - $173.5k USD/yr
Source not independently verified
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Position:
Lifecycle Marketing Manager
Company:
Mixpanel
Compensation:
$128,500 - $173,500 USD
Location:
United States, New York City
Employment type:
Not specified
Work Arrangement:
Hybrid
Short Summary:
As our Lifecycle Marketing Manager, you will own the always-on programs that drive conversion from handraiser to qualified meeting, focusing on high-quality engagement with the right accounts at the right moment.
Responsibilities:
- Own the lifecycle marketing program from lead capture through demo booked nurture sequencing, segmentation logic, and revenue tracking.
- Build and manage always-on email programs in HubSpot, including lead nurture, re-engagement, and handraiser follow-up workflows.
- Partner with Marketing Ops to define system ownership across the GTM stack and establish clear rules of engagement.
- Collaborate with regional campaign managers to develop scalable, channel-ready lifecycle plays.
- Define and enforce email best practices across the organization.
- Instrument lifecycle performance in Mixpanel and guide the building of dashboards.
- Partner with Performance Marketing on handraiser conversion strategy.
- Work with the Marketing Ops team to clarify tool ownership and use cases.
Requirement:
- 4+ years in lifecycle, email, or demand gen marketing with clear ownership of a B2B nurture program.
- Hands-on experience building in HubSpot (or a comparable MAP).
- Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context.
- Comfortable navigating a stack that's still being defined.
- Strong instincts on quality-over-volume lifecycle strategy.
- Able to partner effectively with both technical and non-technical stakeholders.
- Analytical mindset, measuring what you build and using data to iterate.
Benefits:
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Lifecycle Marketing Manager
Company:
Mixpanel
Compensation:
$128,500 - $173,500 USD
Location:
United States, New York City
Employment type:
Not specified
Work Arrangement:
Hybrid
Short Summary:
As our Lifecycle Marketing Manager, you will own the always-on programs that drive conversion from handraiser to qualified meeting, focusing on high-quality engagement with the right accounts at the right moment.
Responsibilities:
- Own the lifecycle marketing program from lead capture through demo booked nurture sequencing, segmentation logic, and revenue tracking.
- Build and manage always-on email programs in HubSpot, including lead nurture, re-engagement, and handraiser follow-up workflows.
- Partner with Marketing Ops to define system ownership across the GTM stack and establish clear rules of engagement.
- Collaborate with regional campaign managers to develop scalable, channel-ready lifecycle plays.
- Define and enforce email best practices across the organization.
- Instrument lifecycle performance in Mixpanel and guide the building of dashboards.
- Partner with Performance Marketing on handraiser conversion strategy.
- Work with the Marketing Ops team to clarify tool ownership and use cases.
Requirement:
- 4+ years in lifecycle, email, or demand gen marketing with clear ownership of a B2B nurture program.
- Hands-on experience building in HubSpot (or a comparable MAP).
- Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context.
- Comfortable navigating a stack that's still being defined.
- Strong instincts on quality-over-volume lifecycle strategy.
- Able to partner effectively with both technical and non-technical stakeholders.
- Analytical mindset, measuring what you build and using data to iterate.
Benefits:
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Required Skills
dataemail_marketinghubspot
Required Languages
🇬🇧 English
Key competency: Marketing/PR/Growth