Assistant Manager - Performance Marketing

Position:
Assistant Manager - Performance Marketing & Paid Media

Company:
Grab

Location:
Philippines, Pasig City

Employment type:
Full-time

Short Summary:
This role owns day-to-day app campaign optimization and performance marketing strategies to drive User Acquisition (UA), GMV, cross-product adoption, and user reactivation. You will build, pioneer, and scale internal and external AI-driven solutions to transform operational workflows, maximize efficiency, and accelerate business growth.

Responsibilities:
- Drive day-to-day app campaign optimization across digital channels (Meta, Google, TikTok, Apple Search, etc.).
- Execute multi-channel UA, retargeting, and reactivation strategies to hit scale and conversion cost targets.
- Build, pioneer, and scale internal and external AI solutions to transform workflows, speed up asset iteration, and drive campaign efficiency.
- Analyze app performance data with high sensitivity to AppsFlyer attribution modeling.
- Partner with creative teams to test high-converting ad assets and provide data-driven feedback to product teams to improve in-app conversion rates (CVR) and onboarding flows.

Requirement:
- Bachelor's degree with 3+ years in app performance marketing and UA.
- Hands-on expertise in Google (AC), Meta, TikTok, and Apple Search Ads (ASA), with deep knowledge of AEO, VO, and in-app funnel conversion.
- Highly data-driven with strong proficiency in AppsFlyer attribution modeling (including SKAN and Privacy Sandbox).
- Proven ability to build, adopt, and integrate AI tools/agent and automation into daily workflows.

Benefits:
- Term Life Insurance and comprehensive Medical Insurance.
- Flexible benefits package with GrabFlex.
- Parental and Birthday leave, and Love-all-Serve-all (LASA) volunteering leave.
- Confidential Grabber Assistance Programme for personal challenges.
- FlexWork arrangements for better work-life balance.