Field Event Recruitment Coordinator

Position:
Field Event Recruitment Coordinator

Company:
ConnectWise

Location:
United States, Remote

Employment type:
Not specified

Short Summary:
The Field Event Recruitment Coordinator owns the attendee recruitment strategy for ConnectWise's North American field marketing programs, developing strategies, evaluating performance, and partnering with Sales and Marketing leadership to maximize pipeline generation and event ROI.

Responsibilities:
- Owns recruitment strategy for assigned field marketing programs and determines the optimal mix of marketing channels, sales engagement, and outreach tactics to achieve attendance and pipeline goals.
- Builds a formalized follow-up strategy in line with recruitment plan to feel like a cohesive campaign.
- Evaluates event performance and makes recommendations to optimize recruitment investment, audience composition, and event mix.
- Determines target account prioritization and attendee recruitment plans in partnership with Sales leadership.
- Analyzes historical event performance and metrics and market trends to influence future event recruitment strategies.
- Recommends changes to event investments, promotional tactics, and campaign execution based on business performance.
- Serves as the marketing lead for attendee recruitment and follow-up decisions across assigned events.

Requirement:
- Bachelor’s degree in related field or equivalent business experience.
- 2-4 years of relevant experience.
- Ability to work independently on projects and processes.
- Broad theoretical knowledge of applicable work area.
- Experience with marketing automation and outreach tools.
- Strong organizational skills, with the ability to manage multiple projects or events simultaneously.
- Clear, effective communicator able to collaborate cross-functionally.
- Data-driven approach to tracking performance and identifying risks early.

Benefits:
Not specified