Senior Marketing Strategist

Position:
Senior Marketing Strategist

Company:
CapsLock

Location:
Europe or Poland

Employment type:
Full Time

Work Arrangement:
Remote

Short Summary:
CapsLock is a dynamic marketing company providing IT-enabled solutions for large North American partners. We specialize in scalable customer acquisition through data-driven marketing, creative production, and technology innovation.

Responsibilities:
- Conduct market, audience, and competitor research for new and existing clients.
- Develop new landing page concepts and marketing funnels.
- Generate, prioritize, and document CRO hypotheses.
- Plan and manage A/B testing roadmaps across multiple clients.
- Analyze landing page performance and identify optimization opportunities.
- Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers throughout the production process.
- Review campaign performance and translate data into actionable insights.
- Identify winning strategies and scale them across similar clients and industries.
- Maintain and expand the company's CRO knowledge base and testing library.
- Research new marketing trends, technologies, and customer acquisition strategies.
- Ensure projects are delivered on time and meet quality standards.
- Present recommendations and optimization plans to internal stakeholders.

Requirement:
- 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
- Strong understanding of customer acquisition funnels and landing page optimization.
- Experience planning and evaluating A/B tests.
- Ability to interpret marketing data and make data-driven decisions.
- Strong analytical thinking and problem-solving skills.
- Experience collaborating with cross-functional teams.
- Excellent project management and organizational skills.
- Exceptional communication skills.
- Proficient English language skills.
- Experience with AI tools for marketing research and automation.

Benefits:
- Remote Work: Choose where you feel most productive.
- Paid Time Off: Support for work-life balance.
- Ongoing Learning: Continuous learning opportunities.
- Home Office: Support for workspace setup.
- Physical Well-Being: Flexibility for staying active.
- Unlimited Sick Days: Health matters.
- Medical Coverage: Support for health-related expenses.
- Co-Working Space: Cost covered for co-working spaces.
- Fun Stuff: Activities for connection and enjoyment.