Senior Event Manager

Position:
Sr. Event Manager

Company:
BambooHR

Location:
United States, Utah

Employment type:
Hybrid

Short Summary:
As the Senior Event Manager, you'll own the event marketing strategy that fuels pipeline growth and revenue across BambooHR's go-to-market organization. This role is ideal for a marketer who thinks beyond event execution and measures success through business outcomes.

Responsibilities:
- Own event marketing strategy that drives qualified pipeline, accelerates sales opportunities, and supports revenue growth across target markets
- Lead end-to-end event programs from strategic planning through execution
- Develop and execute revenue-focused event strategies aligned with pipeline generation, opportunity creation, customer engagement, and go-to-market priorities
- Partner closely with Sales leadership to develop event territory coverage strategies
- Establish event performance goals, pipeline targets, attendance objectives, and success metrics
- Own the planning and execution of industry conferences, trade shows, field marketing programs, roadshows, and other demand-generating event initiatives
- Manage event budgets, forecasting, vendor relationships, procurement, contracting, logistics, and post-event optimization
- Collaborate cross-functionally with Integrated Marketing, Creative, Product Marketing, Communications, and Revenue Operations
- Measure and optimize event performance using pipeline influence, opportunity creation, conversion rates, attribution, and revenue impact
- Build forecasting models, reporting dashboards, and business cases that support event investment decisions
- Leverage AI tools and modern marketing technology to improve planning efficiency

Requirement:
- 5+ years of experience in B2B marketing with significant experience in field marketing, demand generation, revenue marketing, or strategic event marketing
- Experience owning pipeline generation and revenue performance goals
- Strong understanding of demand generation, campaign strategy, lead management, marketing attribution, and pipeline reporting
- Experience using Salesforce and Power BI to measure marketing performance
- Proven ability to manage multiple high-impact marketing initiatives simultaneously
- Strong analytical, communication, project management, and cross-functional collaboration skills
- Willingness to travel as needed to support events

Benefits:
- Comprehensive health, life, and disability insurance
- Generous leave policies including 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off
- 401k plans with up to 6% company match
- $2000 Paid-Paid Vacation bonus
- EAP through Headspace