Marketing Events Lead

Marketing Events Lead in Anthropic. USA.

ABOUT:
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

TASKS:
• Develop and execute brand events, ensuring alignment with Anthropic's broader brand and marketing objectives, including increasing unaided awareness and establishing AI provider mindshare.
• Manage a team of full time and contracted employees.
• Lead end-to-end production of Anthropic-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis.
• Collaborate closely with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements that bring the Anthropic brand to life in three-dimensional spaces.
• Partner with communications and policy teams to produce thought leadership events, forums, and experiences that position Anthropic as a leader in responsible AI development.
• Manage Anthropic's brand presence at priority industry conferences and sponsorship activations, overseeing booth design, experiential elements, and attendee engagement strategies.
• Build scalable event playbooks, templates, and processes that maintain brand consistency and creative quality as the program grows.
• Develop and manage relationships with external production in agencies, venue partners, and experiential design firms.
• Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals.
• Manage event budgets and timelines, balancing creative ambition with operational rigor.
• Stay current with experiential marketing trends, emerging event technologies, and innovative formats that could elevate Anthropic's event presence.
• Support the development of "Event in a Box" toolkits and brand guidelines for partners and internal teams hosting Anthropic-adjacent experiences.

REQUIREMENTS:
• Have 18+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency.
• Have a strong portfolio of brand events that demonstrate your ability to translate a company's values and positioning into memorable, on-brand experiences.
• Have extensive experience managing the full event lifecycle—from strategic planning and creative concepting through production, on-site execution, and post-event measurement.
• Are skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements for events.
• Have a demonstrated ability to manage multiple concurrent events with competing timelines and stakeholder needs.
• Are an excellent communicator who can articulate creative vision to both internal leadership and external production partners.
• Can balance creative ambition with budget discipline and operational precision.
• Have experience building event programs from the ground up, including developing playbooks, processes, and measurement frameworks.
• Have experience with people management and can run a team.
• Are comfortable with significant travel (estimated 30-40%) to support on-site event execution.
• Are passionate about AI and excited by the challenge of creating events that make complex technology accessible and engaging.

WE OFFER:
• 320 000-400 000 USD.

CONTACTS:
Link

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