Position:
Customer Marketing Manager
Company:
ZipRecruiter
Compensation:
The US base salary range for this full-time position is $122,500-$162,500.
Location:
United States, Santa Monica, CA/Remote
Employment type:
Full-time
Work Arrangement:
Hybrid work environment
Short Summary:
ZipRecruiter is seeking a strategic, revenue-focused Customer Marketing Manager to help accelerate enterprise growth by transforming customer relationships into measurable business outcomes. This role involves collaboration across various departments to deepen executive relationships, strengthen customer advocacy, and improve retention.
Responsibilities:
- Drive Enterprise Customer Growth
- Develop and execute customer marketing strategies that support enterprise revenue goals.
- Partner with Sales and Account Management to identify strategic opportunities.
- Measure success through business outcomes including pipeline influence and customer engagement.
- Lead Customer Advocacy & Storytelling
- Build a customer advocacy program that showcases measurable business impact.
- Develop written case studies, video testimonials, and sales enablement content.
- Create Executive Experiences That Drive Revenue
- Design and execute executive engagement programs.
- Lead customer summits, executive roundtables, and strategic customer activations.
- Build Strategic Customer Communities
- Launch and lead ZipRecruiter's Customer Advisory Board.
- Recruit executive members and facilitate discussions for strategic insights.
Requirement:
- 5+ years of experience in Customer Marketing or related B2B marketing role.
- Strong understanding of enterprise sales cycles.
- Experience leading executive engagement programs and customer advocacy initiatives.
- Exceptional storytelling skills and analytical mindset.
- Bachelor's degree or equivalent experience.
Benefits:
- Competitive salary
- Comprehensive health and wellness benefits
- Flexible vacation and paid time off
- Employer-matched 401(k)
- Opportunities for professional growth and career development