Senior Manager, Analytics & Insights - Programmatic

Title: Manager, Analytics & Insights - Programmatic Location: Remote - Fort Lauderdale, FL; Remote - United States

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

The Programmatic Analytics and Strategy team at Zeta Global provides actionable insights to both external customers and internal teams. As Manager, you will oversee a team of two analysts while taking a lead role in priority accounts and media and analytics strategy. You will design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation. Alongside your client’s work, you will develop your team’s capabilities through day-to-day coaching, mentorship, and training.

Depending on your location, this role could be hybrid (NYC, Fort Lauderdale, Nashville, LA, San Francisco) or remote.

Responsibilities:

Strategy & Client Leadership

• Take a lead role on priority and complex accounts, helping shape the analytics and media strategy narrative for client engagements.

• Partner with Sales and Customer Success to identify new business opportunities, support pitches, and expand scope within existing accounts.

• Consult with clients on the development and alignment of marketing programs across online channels, translating business challenges into analytical solutions.

• Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach.

• Partner with Customer Success leads to execute the QBR process end-to-end including setting timelines, maintaining quality standards, and ensuring analysts are prepared to present insights that drive meaningful client conversations.

• Communicate campaign optimization results to clients to prove value against original business goals.

Measurement, Testing & Analytics

• Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios.

• Lead the design and execution of complex testing programs including brand lift studies, incrementality testing, and A/B experimentation.

• Establish testing methodologies, reporting requirements, and optimization modeling requirements to ensure full campaign impact and efficiency.

• Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.

• Review performance of models across revenue, performance, and pacing — identifying opportunities and flagging risks proactively.

• Work with internal teams and stakeholders to determine that measurement tools and products are appropriate for addressing client business challenges.

• Develop innovative measurement tools and solutions that advance the team’s analytical capabilities.

• Provide feedback to Product and Engineering teams on automation and model features to advance reliability, reach, and effectiveness of programmatic campaigns.

Team Management & Development

• Manage a small team of analysts, supporting their day-to-day workload, quality of output, and professional growth 

• Mentor and train team members on analytical best practices, platform tools, client communication, and media strategy.

• Review and provide feedback on analyst deliverables before they reach clients or senior stakeholders.

• Foster a collaborative, high-performance team environment that encourages knowledge sharing and continuous learning.

• Delegate effectively to free up bandwidth for strategic priorities while ensuring everything under your purview runs smoothly.

Desired Skills and Experience:

• 5+ years of experience in a digital media, programmatic analytics, or related role.

• Experience mentoring or informally leading peers; prior direct management experience a plus but not required.

• Deep experience in digital media strategy and programmatic analytics.

• Proven track record designing and executing measurement frameworks and complex testing programs (brand lift, incrementality, A/B).

• Experience pulling and synthesizing audience insights reports.

• Client-facing experience with a demonstrated ability to lead strategic conversations.

Technical Skills

• Extensive experience with SQL and Excel / pivot tables.

• Excellent presentation, visualization, and storytelling skills with PowerPoint.

• Experience with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools a plus.

• Technical acumen to design campaigns that optimize the use of our technology platform.

• Excellent diagnostic skills.

Leadership & Soft Skills

• A great communicator who can convey complex technical concepts in simple, compelling terms to both clients and team members.

• Strong aptitude for media strategy with the ability to contextualize concepts for client audiences.

• Ability to prioritize and delegate across several high-profile accounts simultaneously.

• High degree of creativity, attention to detail, self-motivation, and drive.

• Enthusiastic team player with a penchant for collaboration, knowledge sharing, and developing others.

• Comfortable in a rapidly evolving, startup-style environment.

• Data-driven, technically curious, and self-starting.

• Professional oral and written communication skills.

Education

• Bachelor's degree in business, Finance, Economics, Statistics, Marketing, or equivalent experience.

• Bonus - Master's degree or equivalent in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $110,000 - $130,000 depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:

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