Meta Media Buyer

Media Buyer

About Zabota

Zabota is a top-ranked global recruitment firm, recognized as a Top HR Staffing Company by Clutch in 2025. We specialize in helping high-growth U.S. brands build elite, remote-first teams. Our mission is clear: Connect world-class talent from LATAM, Europe, and beyond with the most ambitious companies in the world.

About Our Client

Our client is a leading agency specializing in newsletter and information product growth, working with some of the largest personal brands, founders, and media companies in the world. Their portfolio includes high-profile personalities and established media brands.

Over the past two years, the company has grown from 0 to 30+ team members, building a collaborative, entrepreneurial environment focused on performance and growth.

About the Role

We are looking for an experienced Media Buyer to own ad account management and performance analysis across a portfolio of 10–15 clients, primarily managing Meta advertising campaigns.

In this role, you will build and optimize campaigns, manage budgets and audience targeting, maintain accurate conversion tracking, and take ownership of weekly client reporting. You will analyze campaign performance, identify winning creative hooks and angles, and communicate actionable insights to help clients achieve their growth objectives.

You will also proactively identify opportunities to improve account structures, testing processes, targeting, placements, bid strategies, and post-click funnel performance.

Responsibilities

Meta Ads Management (60%)

• Set up and manage Meta ad campaigns, including audience targeting and budget allocation.
• Analyze campaign performance metrics, including CPM, CTR, conversion rate, CPA, CPL, and ROAS, to identify winning creatives and optimization opportunities.
• Understand what constitutes good performance across different metrics and industries.
• Connect creative decisions to performance outcomes and iterate based on data.
• Build and manage campaign structures across ABO, CBO, and Advantage+, understanding when to use each.
• Identify gaps in account structure, testing processes, targeting, placements, and bid strategies.

Tracking and Conversion Setup (15%)

• Set up and QA pixels and conversion events in Meta Events Manager.
• Diagnose and troubleshoot tracking issues across CAPI, Google Tag Manager, and UTMs.
• Ensure the events campaigns optimize toward align with each client's actual KPIs.

Reporting and Client Calls (15%)

• Own weekly client performance reporting.
• Participate in client calls and confidently answer detailed questions about campaign performance and metrics.
• Identify winning hooks and angles and communicate insights to growth marketers to inform future creative production.

Funnel Optimization (10%)

• Identify opportunities in message-market fit, untapped market niches, creative formats, and placement-specific performance.
• Identify gaps in the post-click experience, including landing pages, mobile versus desktop performance, and cross-sells/upsells.
• Proactively recommend improvements to campaign performance and the overall customer journey.

Qualifications

• 2+ years of experience managing Meta ad accounts with monthly advertising spend of at least $100K USD.
• Strong analytical skills and the ability to use CPM, CTR, CVR, CPA, and ROAS to diagnose account performance.
• Hands-on experience setting up pixels and conversion events and troubleshooting tracking issues.
• Experience with CAPI is a strong plus.
• Strong understanding of ABO, CBO, and Advantage+, including when and why to use each.
• Ability to take ownership of client relationships and confidently lead meetings.
• Clear communication skills and the ability to explain performance data and recommendations.
• Proactive, high-agency mindset: able to drive projects forward, communicate decisions, explain reasoning, and identify solutions to roadblocks.
• Nice to have: Google Ads experience and a background in newsletters or information products.

Offer Details

• Compensation: $3,500–$4,000 USD per month.
• Contract Type: Remote.
• Working Hours: U.S. business hours, ideally Eastern Time.
• Workload: Manage a portfolio of approximately 10–15 clients.

Hiring Steps

1. Initial Zabota Screening
2. Client Interview
3. Practical Task or Second Stage Interview
4. Offer