Product Marketing Manager (F/H)

At Younited, we believe credit and banking should feel as simple, fast and transparent as everything else in your digital life.

So we build financial services that way. We combine technology, data and automation to rethink the way people borrow, pay, save and manage their money.

Our ambition is to build a financial partner people genuinely trust, combining simplicity, transparency and responsible finance. As a certified B Corp, we integrate social and environmental considerations into the way we build our business.

We give passionate problem-solvers the space to do their best work in diverse and inclusive teams across Europe, because that is how we build better financial products for our customers and partners.

Context 📄

How do you turn complex credit and payment products into propositions that customers understand, partners value and teams can sell?

As Product Marketing Manager at Younited, you will shape the insights, narratives and tools that help our products stand out and grow. You will work across Younited’s product portfolio, with Younited Pay as your initial priority given its strategic importance and the competitiveness of its market.

Within Marketing Central, you will join the Customer Engagement team and work with Product, Sales, Partnerships, Data, Brand & Communications and local marketing teams. Depending on business priorities, your scope may evolve across different Younited products, audiences and customer journeys.

Your mission will be to understand the audiences we want to reach, clarify what makes our products valuable and turn market, customer and field feedback into concrete recommendations for Sales, Partnerships, Product and Marketing. You will connect market reality, commercial priorities and product decisions by turning research, customer insights and field feedback into clear messages, useful tools and actionable recommendations. You will also work closely with the PRM/CRM teams to connect these insights with customer journeys, engagement and retention initiatives.

Key responsibilities 🚀

• Conduct market research, competitive analysis and customer data analysis to identify target audiences, understand their needs, uncover opportunities and bring the voice of the customer into business and product decisions.

• Work across several products, audiences and business priorities, with Younited Pay as the initial priority.

• Work with the PRM/CRM and Customer Engagement teams on segmentation, use cases and customer journeys across acquisition, activation, repeat usage and retention, including merchant onboarding for Younited Pay and other priority journeys across the Younited portfolio.

• Clarify the benefits, differentiators and key messages of Younited products, making complex topics compelling and easy to understand for customers, merchants, partners and internal teams.

• Turn market and customer insights into sales pitches, presentations, enablement materials, partner tools and practical recommendations that help Sales and Partnerships teams explain and sell our products.

• Contribute to strategic RFPs by understanding requirements and shaping the response narrative, value proposition, differentiators, proof points and presentation materials.

• Bring market feedback and customer insights into product discussions and roadmaps, and influence product decisions based on market and customer feedback.

• Support product launches and evolutions with the necessary materials, including demos, training materials, operational guides, FAQs and sales enablement documents.

• Work across Product, Sales, Partnerships, Data, Brand & Communications and local marketing teams to turn insights into clear messages, useful tools and actionable recommendations.