Marketing Campaign Manager

Title: Marketing Campaign Manager Location: Remote, GA If you are currently on Young Life staff, please do not apply through this external jobs board. To apply for internal job opportunities, log in to Workday and use the Jobs Hub. Applying externally may delay your application and require you to resubmit internally. Because of Young Life’s exclusive Christian purposes of evangelism and discipleship as set forth in its Articles of Incorporation and in these Bylaws, and to reflect what has always been and will continue to be the position of Young Life, specifically the Christian belief that each and every employee and volunteer of the corporation should minister as a servant of God with the primary responsibility of proclaiming the gospel of Jesus Christ and, as such, is an integral part of the Christian mission and ministry of the corporation, Young Life shall only employ individuals or enlist volunteer leaders who: (a) profess a belief in Jesus Christ as their personal Savior and Lord; and (b) subscribe to the statements and policies required of all Young Life staff, including the Young Life Statement of Faith. Therefore, employees and volunteers of Young Life, during working and nonworking hours, shall: (i) be ready, willing and able to fulfill such ministry functions as may be required by the organization; (ii) refrain from conduct and statements that detract from the biblical standards taught and supported by Young Life, and (iii) abide by all policies and practices of Young Life including, without limitation, those related to religious belief or ministry activities. At Young Life, our mission is to introduce adolescents to Jesus Christ and help them grow in their faith. We invite you to join us in this life-changing work, building relationships and creating spaces where young people feel seen, known, and loved. Essential Functions: Strategy & Planning: Lead the creation and optimization of multi-channel marketing strategies to drive engagement, revenue, or brand awareness. Project Management: Independently manage project timelines and deliverables from concept to launch, often handling multiple tasks simultaneously. Data Analysis & Reporting: Experience with digital marketing platforms and metrics to track performance, analyze behavior, and provide actionable insights for optimization. Content Management: Oversee and update content across various digital communication tools, ensuring adherence to style guides and communication standards. Stakeholder Communication: Act as a central point of contact, communicating campaign objectives and results to stakeholders to facilitate data-driven decisions. Qualifications: Education: Bachelor’s degree in Marketing, Communications, PR, or a related field. Technical Skills: Proficiency in enterprise communication systems and digital communication tools. Experience: Minimum of 3 years of relevant marketing experience (agency or multi-functional environments preferred). Communication: Excellent written and verbal communication skills with a strong attention to detail in editing and proofreading. Mission Alignment: A commitment to the organization's mission, including affirmation of Young Life’s Statement of Faith. Travel: Minimal travel required for National and Team meetings Job Specific Working Conditions: Key Responsibilities Strategy and Consultation Serves as a thought partner for campaign directors across the mission of Young Life around the world in audience segmentation, offer creation and alignment, distribution strategies, reporting, and project management and coordination. Execute strategies developed in partnership with the Marketing Director and respective Vice Presidents of Development Copywriting & Messaging: Write compelling, mission-aligned content for a variety of audiences and formats, including email, social, direct response appeals, donor reports, and landing pages. Create messaging to combat donor attrition and improve retention. Creative Design: Develop on-brand visual assets using Canva (or other tools) for digital and print distribution. Collaborate with internal designers and writers when needed. Email Marketing: Plan, write, design, and manage donor email journeys using platforms like Emma and Salesforce Marketing Cloud. Website Content: Oversee content and light design updates on key donor-facing webpages using platforms such as TimeSites or open CMS systems. Project Management: Lead and execute projects independently, coordinating with development, creative, and field teams. Own timelines and deliverables from concept to launch. Performance Reporting & Optimization: Leverage Salesforce reports, Google Analytics, Meta Ads reporting, and other digital platforms to track campaign performance. Analyze donor behavior and marketing impact to provide actionable insights and recommend strategic optimizations to improve ROI and donor retention. Digital Advertising: Manage digital media buying and performance across Google Ads, Meta Ads, and media partnerships. Optimize campaigns for donor acquisition and retention. Additional Qualifications 5 years of relevant marketing experience (agency or multi-functional environment preferred) Proven expertise in integrated marketing campaign strategy, execution, and performance analysis Proven ability to work cross-functionally with a sales or fundraising team Working knowledge of Canva, email tools (Emma, SFMC), CMS platforms, Google Ads, Meta Business Suite, Emma insights, Webconnex Experience with reporting and analytics tools within Salesforce and digital platforms Strong customer service orientation with excellent communication skills, both verbal and written Passion for ministry and alignment with the mission and values of a Christ-centered organization Self-starter who thrives in a collaborative, fast-paced, and faith-driven team Excels at ideation and go-to-market execution Preferred Experience Familiarity with donor lifecycle marketing, faith-based nonprofit development, and global campaigns Experience using Salesforce CRM or Salesforce Marketing Cloud Understanding of A/B testing, analytics, and fundraising KPIs Join Us We are seeking a creative, data-informed Marketing Manager to join our Marketing team focused on supporting our major gift strategies. This individual will lead cross-channel marketing strategies that inspire generosity, steward donor relationships, and drive revenue growth in partnership with Campaign Directors. From portfolio strategy to email communication and actionable insights, your work will be central to how we connect with current and future ministry partners around the world. Note: The anticipated compensation for this position can range from $50,000 - $62,580 depending on relevant education, experience, and location.