VP, Marketing (41080)

Company Summary:

At Young Innovations, we foster a dynamic environment where team members make an impact every day as part of a collaborative, inclusive culture. Together, we serve the dental profession and their patients, united in our mission of achieving a Lifetime of Oral Health™.

We embrace diverse perspectives and encourage bold thinking, challenging traditional approaches with a bias for action. Whether you’re looking to expand your skills or grow your career, Young is here to support your goals and continuous learning. At Young, YOU are at the core of what we do.

Position Overview:

Young Innovations is looking for a Vice President, Marketing to lead marketing across our full brand portfolio. The ideal candidate is a strategic, data-driven marketing leader who can drive profitable growth and brand loyalty, and lead a high-performance team.

• Provide leadership, strategy and vision to drive profitable revenue growth, brand loyalty and effective marketing execution across Young Innovations' full brand portfolio, including the global distribution business, education team and specialty direct brands.
• Work closely with Sales and Product Management leadership to develop and implement go-to-market strategies, full-cycle marketing campaigns and data-driven digital marketing programs as the business scales through organic growth and acquisitions.

You’ll like this role if:

• You thrive in a fast-paced, growth-oriented environment as the business scales through organic growth and acquisitions
• You enjoy using data and a test-and-learn approach to drive incremental profitable revenue
• You like partnering with executive peers in a cross-functional, matrixed environment
• You enjoy building, coaching and developing a high-performance team
• You are comfortable traveling 30% or more, including internationally

Why You’ll Love Working Here:

• Medium sized company – not too big, not too small – just enough to get things done and see your impact.
• Did we say benefits? Full medical, dental, vision, 401k, parental leave, paid holidays, paid time off, short & long term disability insurance, employee assistance program, and more!
• Lead marketing across Young Innovations' full brand portfolio, including the global distribution business, education team and specialty direct brands, as we scale through organic growth and acquisitions.

Who you’ll work with:

• Reports to the Chief Commercial Officer (CCO)
• Partners closely with Sales leadership and Product Management
• Works with the Executive Leadership Team and the European Marketing Team

What You’ll Do:

• Marketing Strategy & Go-to-Market Execution
  • Develop and execute Young Innovations' marketing strategy across all channels and brands, with an emphasis on new customer acquisition, customer loyalty/expansion, and lead generation through high data utilization.
  • Drive profitable sales growth, above-market performance, and exceptional customer experience across all products.
  • Partner with Sales leadership to develop and implement value-driving go-to-market strategies that place the Young brand at the forefront of customers' purchasing decisions and create clear, ongoing competitive advantages.
  • Lead development and execution of cross-channel campaigns to launch new products and brands.
  • Provide strategic vision and direction to marketing teams, instilling a proactive mindset that anticipates the company's future needs and challenges.
  • Optimize and provide strategic direction to the Clinical Education team, ensuring activities are focused on the right opportunities and aligned with data strategy and the sales team to maximize sales opportunities.
  • Develop and execute best-in-class continuing education programs that drive business results.
  • Lead the ongoing assessment of the marketing structure to ensure it scales to meet future demand and resources are deployed to the highest-return work; execute structural changes as necessary.
  • Stay abreast of industry, market, and competitive landscape changes that may impact the business, and develop plans to capitalize on emerging opportunities.
• Digital & Data-Driven Marketing
  • Develop a digital customer loyalty strategy that drives differentiation, value, and a greater sense of brand loyalty in the marketplace.
  • Drive digital content strategy across the business to effectively identify and nurture leads via Young Innovations' marketing automation platform (HubSpot).
  • Lead a data-driven digital marketing strategy, including budgets, platforms (e.g., mobile, online ordering), campaigns, KPIs, timelines, and reporting to support the overall brand strategy and optimize business results.
  • Partner with the data team to leverage customer and data insights, ideating and testing new marketing initiatives that drive incremental profitable revenue through the sales team, mobile, and online channels.
  • Drive continuous improvement through new and creative ideas; develop a robust test-and-learn plan.
  • Identify and leverage digital enhancements to drive and capitalize on customer demand.
• Team Leadership
  • Collaborate with executive leadership peers in a cross-functional, matrixed environment to identify and execute solutions to complex business problems.
  • Motivate and lead a high-performance team; attract, develop, and retain top talent, and provide coaching and mentorship to direct reports and throughout the organization.
  • Act as a strategic business partner to the CCO and management team in the effective, profitable execution of the company's short- and long-range strategic objectives, ensuring alignment with rapid organic and inorganic growth.
  • Own departmental operating plans and budgets, and demonstrate behaviors consistent with corporate values at all times.
• Related Duties
  • Other duties as assigned