Lead Consumer Marketing Specialist, RepairPal

​​This role will support the RepairPal function of our business. Established in 2007, RepairPal is the definitive source for trusted consumer information on auto repair and service, connecting consumers with certified trustworthy mechanics throughout the United States. RepairPal’s commitment to quality, unbiased information and integrity brings unprecedented transparency to the auto repair industry, ensures that consumers get quality work done at fair prices, and rewards the auto repair shops that are doing excellent work for their customers. In 2024, RepairPal was acquired by Yelp.

RepairPal’s strategic, hands-on Lead Consumer Marketing Specialist will own and execute all B2C omni-channel content marketing initiatives and campaigns throughout the entire customer journey (social media, email, SMS, search), producing creative engagement and conversion efforts on RepairPal, Yelp, and other platforms. This individual will support both external and internal marketing efforts in order to drive engagement, conversions, and retention.

This position may require travel up to 30% of the time to attend partner meetings, industry events, and trade shows.

• Partner with the Marketing Manager on execution planning, quarterly goal-setting, and strategy in order to drive consumer engagement, shop traffic, and business KPIs.
• Collaborate with internal and external partner teams, including Product, to develop co-branded, consumer-facing marketing materials and ensure alignment with broad business objectives.
• Develop, maintain, and distribute turnkey marketing assets and toolkits (emails, social posts, flyers, ads, landing pages, signage, guides) for use by partners and RepairPal Certified shops to attract, retain, and engage customers.
• Write and publish consumer-facing content across channels (blog, email, print, social, web) to drive traffic, build brand trust, and educate car owners on auto repair and maintenance.
• Build, manage, and optimize data-driven email campaigns in HubSpot, leveraging CRM tools, segmentation, automation, A/B testing, and performance reporting.
• Monitor and report on the effectiveness of consumer marketing campaigns, using data to refine strategies and improve results across all channels.
• Stay current on marketing trends, automotive industry developments, and the competitive landscape to keep campaigns innovative and relevant.

• Execute all responsibilities with the highest level of integrity.
• 4+ years of experience in digital marketing, with a focus on consumer-facing campaigns, performance measurement, and consistent, deadline-driven execution; SaaS background preferred.
• Demonstrated ability to develop effective B2C marketing strategies and create compelling, consumer-focused content that drives engagement and achieves business goals.
• Exceptional writing, storytelling, and communication skills, with experience producing brand-aligned content across channels and adapting tone and style for different audiences.
• Basic visual design skills, with the ability to create visually engaging marketing assets that align with brand guidelines.
• Proficient in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting; strong computer skills including Google Suite, Salesforce, and related marketing tools.
• Strong understanding of marketing best practices, including email, social media, SEO, CTAs, customer journey mapping, and channel-appropriate content.
• Creative and solutions-oriented, with the ability to balance big-picture strategy and practical execution, collaborate with stakeholders, and adapt based on feedback and new opportunities.
• Highly organized, detail-oriented, and able to manage multiple projects independently in a remote work environment, ensuring high-quality, error-free deliverables.
• Background in or enthusiasm for the automotive industry and automotive technology is a plus.

Please include a portfolio showcasing professionally executed marketing materials that features published work for real brands with measurable audience engagement and business impact.

• Effective your first day: Full medical, vision, and dental 
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• Compensation range for this position is $100,000- $130,000 annually. You may also be offered benefits.