Growth Marketing Manager

Title: Growth Marketing Manager Location: London, England, United Kingdom

Why we're hiring:

The Growth Marketing Manager, Data & Technology Solutions, is responsible for driving the growth and market understanding of WPP’s Data & Technology capabilities, with a particular focus on WPP Open.

Working across marketing, product, Growth and client teams, the role will translate complex technology and capability into clear, compelling and client-centric marketing stories that demonstrate how WPP helps clients deliver better outcomes.

A core part of the role will be owning how WPP Open is represented across the DTS marketing programme and content calendar, ensuring a consistent drumbeat of relevant stories and activity. This means moving beyond product and technology messaging alone to tell stories rooted in client challenges, use cases, outcomes and proof points.

The Growth Marketing Manager will own and drive the development and activation of marketing programmes across content, campaigns, events, digital channels and Growth enablement, helping ensure WPP Open is understood not simply as a technology platform, but as an important part of how WPP delivers growth for clients.

Success requires a marketer who is commercially minded, client-centric and comfortable working across multiple disciplines. They should be able to turn complex source material into compelling marketing narratives, proactively uncover stories and opportunities to bring client outcomes to life, and work collaboratively across Marketing, Growth, Product and client-facing teams.

What you'll be doing:

WPP Open Marketing

• Own and drive the marketing programme for WPP Open as part of the wider Data & Technology Solutions narrative.

• Take responsibility for ensuring WPP Open has a strong, consistent and relevant presence across the DTS marketing programme.

• Translate WPP Open capabilities, developments and use cases into clear, relevant and compelling marketing stories.

• Ensure WPP Open is appropriately represented across the DTS marketing calendar, including campaigns, content, events, social, thought leadership and digital activity.

• Work with Product, Growth, Client Teams and subject matter experts to identify the most important stories and opportunities to bring to market.

• Maintain ownership of clear and consistent positioning for WPP Open across marketing and client-facing materials.

Client-Centric Content & Storytelling

• Own the development of a strong pipeline of client-centric WPP Open stories, starting with client challenges and outcomes rather than technology features alone.

• Work directly with clients, Global Client Leaders and wider client teams to identify and uncover examples of WPP Open delivering meaningful outcomes in practice.

• Build relationships with client-facing teams across WPP to create a consistent flow of potential use cases, proof points and client stories into the marketing programme.

• Identify and develop client stories, case studies, use cases and proof points that demonstrate the impact of WPP Open and WPP’s broader Data & Technology capabilities.

• Lead conversations with clients and internal stakeholders to extract the insight, detail and evidence required to turn successful work into compelling marketing stories.

• Turn technical and product information into accessible stories relevant to senior marketing and business audiences.

• Own the development of content across formats including articles, case studies, presentations, video, social content, web copy and campaign assets, working with specialist teams and resources as required.

• Maintain a consistent drumbeat of client-focused WPP Open content rather than relying solely on major product or launch moments.

Growth & Go-to-Market Enablement

• Work closely with Growth and client-facing teams to ensure WPP Open marketing supports client conversations, pitches and growth opportunities.

• Own the development and maintenance of marketing and enablement materials including presentations, one-pagers, case studies, use cases, FAQs and supporting content.

• Translate marketing narratives into useful materials for different audiences, industries and client needs.

• Establish strong feedback loops with Growth and client teams to identify content gaps, emerging client questions and opportunities for new marketing activity.

• Drive education and enablement activity that improves understanding of WPP Open across the organisation.

• Use insight from client and Growth conversations to inform the ongoing marketing and content agenda

Events & Client Engagement

• Identify and own relevant opportunities to showcase WPP Open through client events, industry moments, demonstrations and Growth programmes.

• Work with internal teams to develop compelling event narratives, presentations, demos and supporting content.

• Work directly with clients and client teams where appropriate to bring their experiences, outcomes and perspectives into events and marketing activity.

• Identify opportunities to turn events and client engagement into reusable marketing content and proof points.

What you'll need:

• B2B marketing experience: Experience in marketing, growth marketing, product marketing, content marketing or campaign marketing, ideally within technology, advertising, marketing services, SaaS or another complex B2B environment.

• Client-centric storytelling: Strong ability to turn products, capabilities and technical information into compelling stories centred on client needs and business outcomes.

• Content development: Experience developing marketing content across multiple formats, including case studies, digital content, presentations and campaign assets.

• Growth mindset: Understanding of how marketing supports client growth, commercial opportunities and go-to-market activity.

• Stakeholder management: Ability to work effectively across Marketing, Product, Growth, client teams and subject matter experts.

• Campaign delivery: Experience supporting or delivering integrated marketing programmes across multiple channels.

• Communication: Excellent written, verbal and presentation skills, with the ability to simplify complex topics for different audiences.

• Project management: Strong organisational skills with the ability to manage multiple priorities and stakeholders at pace.

• Performance mindset: Comfortable using data, feedback and performance insight to improve marketing activity over time.

Who you are:

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we'll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

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