Head of Field Marketing

Position:
Head of Field Marketing & Strategic Events

Company:
Workvivo

Compensation:
Minimum: €88,700.00
Maximum: €155,200.00

Location:
Ireland, Dublin

Employment type:
Full time

Work Arrangement:
Hybrid

Short Summary:
Workvivo is transforming the way organisations connect, engage, and communicate with their people through its AI-powered employee experience platform. The company is looking for a Global Head of Field & Strategic Events to design and build this function from scratch, setting the strategy and owning the pipeline generated through flagship events.

Responsibilities:
- Define the global field marketing and strategic events strategy as a tiered ABM motion.
- Lead the strategy for global hero events, such as Workvivo Engage.
- Own a pipeline number and generate/accelerate pipeline across all account tiers.
- Build regional field calendars and account plans in partnership with local field marketers.
- Own the field and events budget, ensuring pipeline efficiency.
- Build the handoff process with Sales Development and Sales for coordinated follow-up.
- Partner with Revenue Operations on attribution and lead routing.
- Represent field, events, and ABM performance in leadership reporting.

Requirement:
- 8+ years in field marketing, ABM, or integrated marketing, with 3+ years in a leadership role.
- Proven track record of building a field and ABM function from the ground up.
- Hands-on experience running a tiered ABM motion.
- Experience owning a budget and reporting pipeline contribution to senior leadership.
- Strong cross-functional collaboration skills, preferably with a SaaS or B2B tech background.

Benefits:
- A variety of perks and options to help employees maintain their physical, mental, emotional, and financial health.
- Support for work-life balance and community contributions.