Paid Search Manager (B2B)

At Wise, we're on a mission to empower users to make smarter, more transparent financial decisions. We operate as a collective of autonomous teams, trusting and empowering everyone to take ownership and execute on the things that drive the greatest impact for our users.

The landscape of search is rapidly evolving, driven by generative AI, sophisticated machine learning, and a shift toward in-app discovery. We're looking for a highly strategic, data-driven Paid Search Manager to help us acquire net-new customers for Wise Business across multiple platforms, markets and languages. Your focus will be exclusively on B2B acquisition: helping new businesses and business owners discover Wise and sign up for a Wise Business account. You’ll bring at least 4 years of hands-on paid search experience and should be comfortable working with campaign data, identifying opportunities and turning insights into action. Experience in B2B or business-customer acquisition is highly preferred, alongside an understanding of how business needs, decision-making and conversion journeys can differ from those of personal customers. Working closely with other Paid Search specialists and cross-functional partners, you’ll contribute to the growth of Wise Business while developing your skills in managing increasingly complex, global campaigns.

You will own and shape our search strategy, integrating modern AI capabilities, maximising efficiency across all platforms, and empowering the wider team by sharing advanced insights and fostering a culture of shared learning.

What you’ll be doing: 

Search Strategy & Execution

• Manage and optimise paid search campaigns focused on acquiring net-new Wise Business customers and driving efficient business account sign-ups.

• Work across large-scale Google Ads and Microsoft Ads accounts covering multiple markets, languages and business customer segments, with the potential to expand to new engines and video platforms in the future

• Monitor campaign performance, identify trends and recommend practical actions to increase sign-ups and improve acquisition efficiency.

• Support campaign launches and expansion into new markets, business segments and search or discovery channels.

• Contribute to the overall Business strategy within the Paid Media team, from forecasting, to planning, to delivery

• Proactively looking for both tactical and strategic optimisation opportunities, and translating this into campaign delivery

AI and Automation

• Use platform automation and AI-powered features, such as automated bidding, Performance Max and AI Max, to improve B2B campaign performance and operational efficiency.

• Identify opportunities to make recurring campaign-management and reporting processes more efficient through automation, templates or improved ways of working.

• Stay informed about developments in search marketing, generative AI and the ways business customers discover and evaluate financial services.

Testing and the Business Customer Experience 

• Support the end-to-end delivery of structured tests across ad copy, assets, targeting, bidding and landing pages.

• Develop clear hypotheses, monitor results and turn findings into actionable recommendations for business customer acquisition.

• Test messaging that responds to the different needs, challenges and motivations of businesses and business owners.

• Use search-term, campaign and customer-behaviour insights to improve the relevance and clarity of Wise Business advertising.

• Work with colleagues across Marketing, Wise Business, Product and Analytics to help prospective business customers find the information and services most relevant to their needs.

Reporting and Analysis

• Maintain and improve campaign reports and dashboards, ensuring B2B acquisition performance is communicated clearly and accurately.

• Analyse campaign data to identify optimisation opportunities, emerging business-customer segments, risks and areas requiring further investigation.

Team Leadership & Collaboration

• Collaboration & Team Empowerment: Act as a key strategic partner and subject matter expert within the team. You will focus on empowering your colleagues by sharing advanced learnings, fostering collaborative problem-solving, and helping to establish strong communication and best-practice processes that elevate the entire team.

• Cross-Functional Leadership: Lead high-impact, cross-channel initiatives and projects - working closely with SEO, Product, Analyst and Paid Marketing teams - to drive holistic user growth and enhance the overall customer journey.

• Have 4+ years of experience running large, direct response search campaigns for a fast-growing business or agency, ideally with a proven track record of scaling across global markets.

• Are actively engaged with the latest developments in Generative AI for Search and excited by the challenge of integrating these technologies into a high-performing marketing function.

• Are a customer-first advocate who believes the core purpose of search marketing is understanding and helping the end user achieve their goals transparently.

• Possess in-depth knowledge of modern tracking, attribution (e.g., server-side), and measurement frameworks.

• Have advanced experience with bid management, automation tools, and a strong history of implementing or amending Google/Microsoft Ads Scripts (or equivalent API solutions).

• Are a proactive, data-driven leader able to prioritise projects based on forecasted impact with a high degree of autonomy.

• Understand the strategic fit of SEM within the broader user journey and its symbiotic relationship with channels like Paid Social, Affiliates, and SEO.

Preferred Qualifications:

• Previous experience with B2B-focused campaigns.

• Experience with YouTube campaigns or Apple Search Ads is a plus.

• Proficiency in Mandarin Chinese or Portuguese.

We cannot offer sponsorship for this role.

Salary - 45k to 55k.

Hybrid working

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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