Director, Marketing Campaigns

wiley | Publishing, education, and scientific research

2h 14m ago

On-site

Full Time

United States of America

$128.2k - $187.9k USD/yr

Job Description:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

Position Overview: The Director, Marketing Campaigns will provide senior leadership and strategic direction for Marketing Campaigns operations, driving organizational objectives and achieving measurable business outcomes through comprehensive campaign strategy development, team leadership, and performance optimization across all marketing channels.

Key Responsibilities & Duties:

Provide senior leadership and strategic vision for comprehensive marketing campaign operations

Develop and execute enterprise campaign strategies that drive significant revenue growth and market expansion

Lead marketing campaign organization including campaign management, creative, and analytics teams

Partner with executive leadership to align campaign strategies with corporate business objectives

Oversee substantial campaign budgets and drive optimization across all marketing channels and programs

Drive campaign innovation, advanced targeting strategies, and competitive advantage initiatives

Lead comprehensive customer acquisition, engagement, and conversion optimization programs

Establish and maintain senior-level relationships with key vendors, agencies, and strategic partners

Drive campaign technology adoption, marketing automation, and digital transformation initiatives

Lead organizational development, talent management, and team building for campaign functions

Conduct advanced campaign analysis, performance optimization, and strategic planning activities

Drive comprehensive performance measurement, advanced analytics, and executive reporting

Coordinate with senior leadership across product marketing, field marketing, and sales organizations

Lead strategic campaign initiatives, process improvements, and organizational transformation

Other senior leadership responsibilities as assigned

Required Qualifications:

Bachelor's degree in Marketing, Business, or related field; MBA preferred

10+ years of marketing campaign experience with 5+ years of senior leadership experience

Proven track record of leading campaign organizations and driving significant revenue growth

Advanced strategic thinking and senior-level business acumen

Exceptional communication, presentation, and leadership abilities

Extensive experience with integrated campaign strategies, digital marketing, and marketing technology

Strong financial acumen and experience managing substantial campaign budgets

Expert knowledge of campaign analytics, performance optimization, and ROI analysis

Proven ability to drive campaign innovation and organizational change initiatives

Demonstrated success in building and leading high-performing campaign teams

Experience with advanced marketing automation, attribution modeling, and conversion optimization

Global market perspective and multi-channel campaign expertise

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

We are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.

Salary Range:

128,200.00 USD to 187,933.33 USD

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Required Languages

🇬🇧 English