Creative Producer

São Paulo

We are looking for a Creative Producer to join the Creative Strategy team at Wildlife. This is a role for someone who has spent their career making audiovisual work — writing, directing, producing — and who wants to apply that craft to advertising creative that runs at scale and is measured every day.

You will own the creative production pipeline for one or more of our games, working alongside Product Marketing Managers and our in-house Creative Studio team. You create and prioritize the ideas that get produced, and you stay close enough to production to make sure the idea survives execution.

You are accountable for the quality of the creative that goes out for the games under your scope, and for finding whatever you need to get there: pulling numbers, asking PMMs and Game Directors, studying what competitors are running, and using AI to move faster through research, benchmarking, and analysis.

What you'll do

You will generate creative concepts for the games under your scope and carry them from idea to script. You will work from competitor benchmarks, market and network trends across media channels, player signals, and performance results, and turn that material into a line of ideas the team can produce. We expect ideas that go further than the reference that inspired them.

You will write scripts and briefs that the Creative Studio and external providers can build from. You will direct production across video, playable, and static pieces, with a point of view on treatment, pacing, edit, and animation approach, reviewing cuts until the ad delivers what the idea promised. You will bring taste and creative judgment to the work, critiquing, refining, and holding the quality line.

You will read creative performance across metrics like Spend Share, IPM, CTR, CPI, ROAS, hook and hold rates, and use that read to decide what to iterate, what to scale, and what to abandon. You will follow test methodologies with PMMs and Data Scientists, and document learnings into the team's structured knowledge base, so insight compounds across creatives, games, and time.

What you'll need

• A senior track record in audiovisual production or creative direction — in a production company, an in-house studio, an agency, or as an independent director.
• A portfolio of work you directed or produced. This is the main input we will evaluate, and we will ask you to walk us through the decisions behind specific pieces.
• Scriptwriting as a practiced craft, from concept to shooting or animation script.
• Experience directing animation and motion work, enough to brief it, critique it, and correct it.
• Openness to go deep on performance marketing logic and metrics. Prior experience is welcome, and what we ask for is the willingness to learn it: digging into results, understanding why a creative won or lost, and using that to adjust the next round.
• Comfort with AI as part of daily workflow. You do not need to be technical, but you need to engage with AI tools as leverage.
• Excellent written and verbal communication, in English and Portuguese.

Nice to have

• Experience in mobile gaming or app marketing.
• Experience with playable ads, or with interactive formats.
• Familiarity with market intelligence tools (Sensor Tower, AppMagic, or similar) used to extract competitive insight.
• Experience running or reading structured A/B tests on creative.

More about you

• You have taste. You can tell good from great and you can articulate why.
• You generate ideas under pressure, in volume, without the quality dropping as the count goes up. Given a product, an audience, and a deadline, you can put a range of concepts on the table and defend the reasoning behind each one.
• You are curious about the market by default. You watch what works, you track competitors, you keep a running library of references without being asked.
• You are pragmatic about iteration. You do not get attached to your ideas. You get attached to learning.