Director of Content Strategy

Help Shape How Millions of Voters Engage with Reliable Civic Information

WeVote is a nonpartisan civic technology nonprofit dedicated to increasing voter participation through innovative digital tools and trusted voter education resources. As a Fast Forward nonprofit technology grantee, WeVote empowers voters with the information they need to make informed decisions and participate confidently in democracy.

We are seeking a strategic and innovative Director of Content Strategy to lead the development and execution of WeVote's content vision across digital channels. This volunteer leadership role is ideal for an experienced content strategist, communications leader, digital marketer, or media professional who is passionate about civic engagement and audience growth.

As Director of Content Strategy, you will define how WeVote communicates with voters, volunteers, supporters, and stakeholders through impactful content initiatives. You will oversee content planning, messaging strategy, editorial priorities, audience engagement efforts, and cross-functional collaboration to expand WeVote's reach and influence.

What You'll Do

Develop Content Strategy

Create and lead a comprehensive content strategy that aligns with WeVote's mission, organizational goals, audience needs, and voter engagement objectives.

Drive Audience Growth & Engagement

Identify opportunities to expand audience reach, increase engagement, and strengthen relationships with voters, volunteers, donors, and supporters through strategic content initiatives.

Lead Content Planning

Oversee content roadmaps, editorial calendars, and campaign planning across blogs, newsletters, voter education resources, thought leadership content, and digital communications.

Shape Organizational Messaging

Develop messaging frameworks and content guidelines that ensure consistency across all channels while reinforcing WeVote's nonpartisan mission and brand voice.

Collaborate Across Teams

Partner with leaders across Product, Political Data, Communications, Marketing, Partnerships, and Volunteer Recruitment to identify content opportunities and align messaging efforts.

Analyze Content Performance

Monitor content effectiveness, audience behavior, engagement metrics, and communication trends to continuously improve content strategy and impact.

Lead Content Contributors

Provide strategic guidance and leadership to volunteer writers, editors, researchers, content creators, and communications team members.

Support Thought Leadership Initiatives

Help position WeVote as a trusted leader in civic technology, voter education, and democratic participation through compelling storytelling and content innovation.

What We're Looking For

Content Strategy Experience

3+ years of experience in content strategy, communications, digital marketing, content leadership, audience development, media, publishing, or related fields.

Strategic Thinking

Demonstrated ability to create and execute content strategies that drive awareness, engagement, audience growth, and organizational impact.

Audience & Engagement Expertise

Experience understanding audience needs, developing content journeys, and optimizing content performance across digital channels.

Strong Communication Skills

Exceptional writing, editing, messaging, and storytelling abilities with the ability to translate complex topics into clear, accessible content.

Data-Informed Decision Making

Comfortable using content analytics, engagement insights, and performance metrics to guide strategic decisions.

Cross-Functional Leadership

Experience collaborating with diverse stakeholders and managing projects across multiple teams and initiatives.

Mission Alignment

Passion for democracy, civic engagement, voter education, and leveraging content to create meaningful social impact.

Self-Starter Mentality

Ability to thrive in a remote, volunteer-driven environment while independently driving strategic initiatives forward.

Why Join WeVote?

• Help shape how millions of voters access and engage with trusted civic information.
• Lead content strategy for a nationally recognized civic technology nonprofit.
• Build executive-level experience in digital strategy, communications, and audience development.
• Collaborate with mission-driven professionals in technology, media, civic engagement, and nonprofit leadership.
• Make a measurable impact on voter participation and democratic engagement.

Position Details

Location: Remote (U.S.-based volunteers preferred)

Time Commitment: Approximately 5–10 hours per week

Compensation: Volunteer Position

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