Director, Growth Marketing

About Wellspring

Wellspring Worldwide, Inc. is a leading provider of web-based software systems for managing research, technology commercialization, and innovation operations for universities, companies, government agencies, and independent labs. Founded in 2003, Wellspring has grown to serve over 500 organizations globally, including Fortune 500 companies, SMEs, hospitals, and universities. The company’s flagship products—Sophia, Flintbox, and Zeto—enable organizations to manage the entire innovation lifecycle, from discovery and IP management to commercialization and knowledge transfer.

Overview

The Director of Growth Marketing is responsible for driving scalable, measurable revenue growth through integrated demand generation, account-based marketing, lifecycle marketing, and go-to-market execution. This role owns pipeline creation strategy, campaign performance, and alignment with sales to accelerate new logo acquisition, expansion, and retention. The ideal candidate combines strategic GTM leadership with hands-on execution, analytics rigor, and cross-functional collaboration.

Responsibilities

Growth Strategy & GTM Execution

• Design and execute multi-channel growth strategies and campaigns that drive qualified pipeline and revenue

• Own demand generation programs and support ABX programs targeting priority ICPs and buying committees

• Partner with sales leadership to align on pipeline targets, conversion metrics, and account strategies 

• Produce monthly and quarterly campaign strategy planning, cross-functional alignment, and initiative reviews

• Maintain and continuously update campaign and GTM strategy decks to ensure accurate reflection of current initiatives, priorities, and performance

• Translate company growth objectives into actionable quarterly marketing roadmaps

Pipeline & Revenue Performance

• Own marketing-sourced and marketing-influenced pipeline targets

• Track funnel conversion performance from lead → SQL → opportunity → closed-won

• Implement attribution models and performance dashboards to guide investment decisions

• Continuously optimize programs based on ROI, CAC, and LTV insights

Audience, ICP & Segmentation

• Partner with Product Marketing to leverage the defined ICPs, personas, and account segmentation in campaigns to ensure accuracy of fit and messaging 

• Build data-driven targeting strategies across industries, firmographics, and intent signals

• Maintain account engagement strategies across the full buyer journey

Campaign & Content Leadership 

• Oversee integrated campaign development, messaging, and content strategy

• Draft detailed campaign briefs outlining each campaign touchpoint, channel, and audience journey step

• Develop and document messaging frameworks and value propositions for campaign and stakeholder reviews

• Ensure consistent positioning and value messaging across all channels

• Leverage event and field marketing strategy to maximize pipeline and executive engagement.

Marketing Operations & Technology

• Partner with Marketing Ops to optimize automation, CRM, and analytics infrastructure

• Ensure data quality, reporting accuracy, and actionable insights

• Evaluate and implement new growth and martech tools

Qualifications

• 8–12+ years of B2B SaaS or enterprise technology marketing experience

• Proven track record of scaling pipeline and revenue through demand generation and ABM

• Strong experience aligning marketing and sales operations and metrics

• Deep knowledge of marketing automation, CRM, and analytics tools

• Experience leading teams and managing budgets

• Excellent strategic thinking and executive communication skills

Preferred Experience

• Enterprise or mid-market SaaS GTM experience

• Complex sales cycles with multi-stakeholder buying committees

• Event and field marketing leadership

• Data-driven experimentation and growth frameworks

Success Metrics

• Introduction or qualification meetings booked and the quality of those meetings measured by SQL conversion rates

• Funnel conversion rate improvements

• CAC and ROI efficiency gains

• ICP account engagement and penetration, and ICP Fit scores monthly

• Sales alignment and stakeholder satisfaction

• Campaign execution consistency and on-time delivery of GTM materials