Digital Brand Marketing Manager

Position:
Digital Brand Marketing Manager

Company:
Weekday's Client

Compensation:
Rs 850000 - Rs 1250000 (i.e. INR 8.5-12.5 LPA)

Location:
India, Noida, Gurugram, Delhi

Employment type:
Full-time

Work Arrangement:
On-site

Short Summary:
We are seeking an experienced Digital Brand Marketing Manager to lead and execute integrated digital marketing strategies that strengthen brand visibility, drive customer acquisition, and enhance online engagement.

Responsibilities:
- Develop and execute comprehensive digital brand marketing strategies aligned with business growth objectives.
- Lead and mentor cross-functional teams including SEO specialists, social media managers, content writers, and digital marketing professionals.
- Plan, manage, and optimize multi-channel digital campaigns to improve brand awareness, customer engagement, and lead generation.
- Oversee website performance, SEO initiatives, content strategy, and social media marketing to maximize online visibility.
- Monitor campaign performance using analytics tools and implement data-driven improvements to optimize ROI.
- Coordinate with creative, design, and business teams to ensure consistent brand messaging across all digital channels.
- Manage digital marketing budgets, campaign calendars, and vendor relationships where applicable.
- Track industry trends, competitor activities, and emerging digital marketing opportunities to strengthen brand positioning.
- Develop marketing reports, dashboards, and performance insights for leadership review.
- Drive continuous improvement in digital customer experience, brand engagement, and marketing effectiveness.

Requirement:
- 4+ years of experience in Digital Brand Marketing, preferably within the skincare, dermatology, aesthetics, wellness, beauty, or healthcare industry.
- Proven experience managing cross-functional digital marketing teams including SEO, social media, and content professionals.
- Strong understanding of digital marketing channels including SEO, social media marketing, content marketing, email marketing, and paid campaigns.
- Experience building and executing brand-focused campaigns that drive customer acquisition and engagement.
- Proficiency with digital analytics, marketing automation, CRM platforms, and campaign performance reporting.
- Strong leadership, project management, and stakeholder coordination skills.
- Excellent communication, creative thinking, and brand storytelling abilities.
- Ability to manage multiple campaigns while delivering measurable business outcomes in a fast-paced environment.
- Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- A proactive mindset with a passion for building impactful digital brands and driving sustainable business growth.