Senior Performance Marketing Associate

This role is for one of Weekday’s clients
Salary range: Rs 100000 - Rs 1200000 (ie INR 1 - 12 LPA)

Min Experience: 2+ years
Location: Bengaluru, Karnataka, India
JobType: full-time

We are looking for a results-driven Senior Performance Marketing Associate to manage and optimize paid media campaigns across Meta and Google. This role offers significant ownership of campaign budgets, performance targets, and business outcomes in a fast-paced startup environment.

The ideal candidate will have hands-on experience managing performance marketing campaigns, driving customer acquisition, optimizing return on advertising spend, and implementing data-driven growth strategies. You will be responsible for end-to-end campaign execution, funnel optimization, creative testing, performance tracking, and reporting.

This is a high-accountability role that requires strong analytical skills, attention to detail, independent decision-making, and the ability to deliver measurable results.

Requirements

Key Responsibilities

1. Paid Media Campaign Management

• Own end-to-end campaign performance across Meta Ads and Google Ads.
• Manage campaigns across Meta formats, including Advantage+ Shopping Campaigns (ASC), Sales, Awareness, and Catalog campaigns.
• Execute Google Ads campaigns across Search, Shopping, Performance Max (PMax), YouTube, and Display.
• Manage assigned advertising budgets and work towards defined Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) targets.
• Monitor campaign performance and ensure efficient budget utilization.

2. Funnel Strategy and Optimization

• Develop and manage full-funnel marketing strategies across Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF).
• Perform daily campaign optimization to improve conversion rates and acquisition efficiency.
• Identify and address frequency issues, audience saturation, and creative fatigue at an early stage.
• Continuously optimize targeting, bidding strategies, placements, and campaign structures.

3. Testing and Performance Improvement

• Develop and maintain a structured testing roadmap covering creatives, audiences, bidding strategies, and landing pages.
• Conduct systematic experiments to identify high-performing campaign combinations.
• Scale successful campaigns quickly and discontinue underperforming initiatives.
• Document test results, insights, and learnings to improve future campaign performance.

4. Creative Collaboration

• Work closely with creative teams to develop data-backed campaign briefs.
• Share performance insights and recommendations to improve ad creatives and messaging.
• Identify creative opportunities based on audience behaviour, campaign trends, and performance data.

5. Reporting, Analytics and Tracking

• Prepare insight-driven daily, weekly, and monthly performance reports.
• Track key metrics, including CAC, ROAS, Conversion Rate (CVR), and Average Order Value (AOV).
• Reconcile advertising platform data with Shopify performance data.
• Manage UTM parameters and maintain accurate campaign tracking.
• Identify performance trends, risks, and opportunities through data analysis.

6. Campaign Execution and Quality Control

• Ensure accurate campaign setup, implementation, and quality assurance.
• Maintain error-free execution during regular campaigns and major sale periods.
• Document significant campaign changes, optimizations, and restructuring decisions.
• Proactively communicate performance risks and provide actionable recovery plans.

Required Qualifications

• Minimum 2 years of hands-on experience managing Meta Ads and Google Ads campaigns with meaningful advertising budgets.
• Experience working with a Direct-to-Consumer (D2C) brand or performance marketing agency is strongly preferred.
• Strong understanding of full-funnel marketing, paid media strategy, attribution, and campaign optimization.
• Proficiency in Google Analytics 4 (GA4), Microsoft Excel, and Google Sheets.
• Familiarity with Shopify is an added advantage.
• Strong analytical, problem-solving, and decision-making skills.
• Structured, detail-oriented, and comfortable working under pressure.
• Ability to take ownership of campaign outcomes and communicate performance updates proactively.

Must-Have Skills

• Meta Ads
• Google Ads
• Google Analytics 4 (GA4)
• Performance Marketing
• Paid Media Management
• Campaign Optimization
• Funnel Strategy
• ROAS and CAC Optimization

Good-to-Have Skills

• Shopify
• D2C Marketing
• Creative Testing
• Attribution and Analytics
• Reddit Ads
• TikTok Ads
• Snapchat Ads
• Criteo
• OTT Advertising

Preferred Experience

• Experience scaling D2C brands through major promotional and sale periods.
• Exposure to skincare, beauty, wellness, or other consumer-focused industries.
• Experience managing high-budget paid media campaigns and driving measurable customer acquisition growth.