Senior Marketing Manager

Position:
Senior Marketing Manager, Growth

Company:
Webflow

Compensation:
- Zone A: $150,000 - $180,000
- Zone B: $141,500 - $170,000
- Zone C: $131,500 - $158,000

Location:
Remote-first (United States)

Employment type:
Full-time Permanent Exempt

Work Arrangement:
Remote

Short Summary:
Webflow is seeking a Senior Marketing Manager, Growth to help build their AI-native marketing operating system, unifying various marketing efforts into a cohesive pipeline engine.

Responsibilities:
- Own web optimization and A/B testing in partnership with the demand-gen team.
- Run a structured, high-velocity experimentation program on webflow.com.
- Manage the web-side execution of AEO in partnership with the AEO lead.
- Continuously develop webflow.com as a "living" website.
- Lead the on-brand experimentation and conversion architecture.
- Design, build, and ship landing pages and site experiences end to end.
- Instrument event tracking, funnel analytics, and attribution for measurable outcomes.
- Support campaign orchestration across the web as a channel.
- Drive opportunities for Sales and optimize a high-traffic B2B SaaS marketing website.
- Define and lead a mature experimentation program.
- Implement technical SEO and AEO strategies.
- Leverage marketing analytics to drive business outcomes.
- Apply AI to production growth workflows.

Requirement:
- BA/BS degree or equivalent experience.
- Strong systems thinking and technical fluency.
- Ability to iterate quickly and run disciplined tests.
- Experience in technical SEO and marketing analytics.
- Curiosity and openness to growth, especially in AI technologies.

Benefits:
- Equity (RSUs) in the company.
- Comprehensive medical, dental, and vision plans.
- 12 weeks of paid parental leave.
- Flexible vacation and sabbatical program.
- Access to mental health resources.
- 401(k) with 100% employer match.
- Monthly stipends for work and wellness expenses.
- Eligibility for annual WIN bonus program.