Sales Lead Development Representative

SALES LEAD DEVELOPMENT REPRESENTATIVE

What You'll Do

The Sales Lead Development Representative supports WebCE's revenue growth strategy by generating qualified sales opportunities, conducting market and prospect research, and managing sales data.

This position works closely with Account Executives, Sales Manager and CRM Administrator to improve pipeline quality, increase selling efficiency, and support customer acquisition efforts. The role serves as both a sales-development position and an internal sales-supportA resource, helping sales professionals focus more time on customer-facing activities and revenue generation.

Key Responsibilities

• Identify and research prospective organizations and contacts within WebCE's target markets.

• Conduct outbound outreach to generate interest, qualify potential opportunities, and schedule conversations for Account Executives.

• Support ongoing prospecting campaigns, conference follow-up, and other lead-generation efforts.

• Maintain accurate prospect and activity information in the CRM to support pipeline visibility and effective follow-up.

• Provide research, data, and coordination support that helps the sales team prioritize opportunities and move prospects through the sales process.

What Success Looks Like

• Consistently creates meaningful early-stage sales activity through thoughtful research and professional outreach.
• Communicates confidently and professionally with prospective customers while using established criteria to identify viable opportunities.
• Keeps prospect information organized, accurate, and actionable for the sales team.
• Quickly learns WebCE's products, markets, and sales approach and applies coaching and feedback.
• Balances independent follow-up with effective collaboration and timely handoffs to Account Executives.

Preferred Experience

• 1-2 years of relevant experience in sales, customer service, prospecting, lead generation, research, or another customer-facing or business support role.
• Relevant education, training, internships, or comparable experience may be considered.
• Preferred Product Experience outbound customer or prospect communication, CRM systems, or supporting a sales or customer-facing team.
• Preferred Industry Experience insurance, financial services, professional education, eLearning, software, or education technology is helpful but not required

Compensation

• Base salary: $52,000-$60,000
• Final salary based on experience

Work Environment

• Hybrid position based in Dallas, Texas.
  • Candidates must reside within the Dallas-Fort Worth area and be available to work in the Dallas office a minimum of one day per week, with additional in-office attendance as business needs require.