Senior Area Sales Executive - Dental Cabinetry

We are a fast-growing design-build manufacturer specializing in custom cabinetry and optimized workflow solutions for healthcare environments. With deep expertise serving dental clinics, we deliver end-to-end solutions — from design and manufacturing to installation — that improve efficiency, meet sterilization compliance standards, and enhance daily operations. We are now expanding aggressively into the U.S. market, with a primary focus on the East Coast, and are extending our proven model beyond dental into veterinary and broader medical sectors.

We are looking for a high-performing sales leader with direct experience selling dental cabinets wholesale to drive rapid growth across the East Coast. The ideal candidate has successfully sold dental cabinetry (or closely related high-value dental equipment) through distributors and direct to clinics, possesses a strong existing network in the region, and is ready to own the East Coast market for our premium custom solutions.

Key Responsibilities

• Develop and execute a regional sales strategy focused on revenue growth and market penetration for dental, veterinary, and medical sectors along the U.S. East Coast.
• Leverage your existing relationships in the dental industry to accelerate sales of custom dental cabinetry to clinics, group practices, and distributors.
• Build, manage, and grow strategic partnerships with major dental distributors, ensuring strong alignment on product positioning, marketing support, and sales targets.
• Identify and close new opportunities with dental practices and DSOs by highlighting the advantages of our integrated design-build-install cabinetry and workflow solutions.
• Expand into adjacent markets (veterinary and medical clinics) by educating prospects on our proven dental expertise and high-quality, compliant solutions.
• Accurately forecast sales, track key performance metrics, and provide regular insights on East Coast market trends, competitor activity, and pipeline opportunities.
• Collaborate with internal design, manufacturing, and installation teams to ensure seamless project delivery and high customer satisfaction.

Qualifications

• Proven track record selling dental cabinets wholesale (or high-value dental equipment) into clinics and distributor networks — this is the strongest qualification.
• Established network of contacts across East Coast dental distributors, DSOs, independent practices, and/or buying groups.
• Demonstrated success achieving or exceeding sales targets in complex, high-ticket B2B sales cycles (dental industry experience strongly preferred).
• Deep understanding of dental clinic workflows, equipment procurement, and distributor dynamics.
• Excellent negotiation, presentation, and relationship-building skills.
• Self-starter with the ability to work independently while collaborating effectively with a remote/internal team.
• Willingness to travel extensively across the East Coast to meet with distributors, prospects, and clients.

Compensation & Location

• Base salary: $175,000 - $250,000k (flexible for exceptional candidates with strong dental cabinetry wholesale experience).
• Commission: 2–5% uncapped.
• Flexible East Coast location (strong preference for candidates already based in the region). Consideration for multiple hires to cover Northeast (e.g., New York / New England) and Southern territories.
• Remote role with regular travel required for client visits, distributor meetings, and industry events.