Senior Demand Gen Manager

About the role

We're looking for a hands-on demand generation marketer to own full-funnel growth for two SaaS products built for political campaigns: a campaign organizing and peer-to-peer texting toolkit, and a campaign website builder. You'll be the engine behind acquisition and activation during the busiest stretch of the election cycle, turning signups into active, revenue-generating customers.

This role also takes over paid media as it moves back in-house to the growth team. You'll lead that transition, manage live campaigns, and launch new channels and tests alongside a performance marketing partner. You'll need to run independently from day one, with a small, busy team counting on you to set the plan and drive it.

What you'll do

• Run a stage-based activation program (awareness through revenue) that moves new signups to active, paying use of the texting and organizing toolkit through Election Day.
• Drive the highest-impact activation step, business texting (10DLC) registration, through targeted emails and drop-off recovery, in partnership with the email coordinator.
• Own paid media as it transitions back to growth marketing: audit and manage Google, Meta, and LinkedIn campaigns, with Google Ads carrying the majority of budget.
• Design and launch new paid channels and tactics to test, and report clearly on what to scale or cut.
• Produce get-out-the-vote (GOTV) content for the organizing toolkit: a blog series, a webinar, an early-voting series, and a pre-election newsletter push.
• Build acquisition content for the website builder, including a competitive one-pager and candidate-facing campaigns ahead of the 2027 filing window.
• Support November and December candidate trainings with campaign content and promotion.
• Track the funnel by stage, plus email, content, and landing-page metrics, against revenue and activation goals, and report weekly on progress.

What you bring

• 5+ years in demand generation or growth marketing, ideally at a B2B or B2C SaaS company.
• Proven results driving product activation and conversion, not just top-of-funnel leads.
• Strong, hands-on paid media skills, especially Google Ads, plus Meta and LinkedIn Ads.
• Experience building lifecycle and nurture programs in HubSpot.
• Comfort owning a funnel end to end: setting goals, reading the data, and changing course quickly.
• Ability to create or direct content (blogs, webinars, one-pagers) that drives action.
• Self-direction in a fast-moving, deadline-driven environment with fixed dates you can't move.
• Alignment with the client's mission of supporting Democratic and progressive candidates and causes.

Nice to have

• Experience taking over or rebuilding paid media accounts mid-flight.
• Familiarity with SMS marketing and 10DLC registration.
• Experience marketing to small businesses, nonprofits, or first-time buyers.
• Product analytics experience (e.g., Mixpanel or similar).

Tools: HubSpot, Google Ads, Meta Ads, LinkedIn Ads

Political experience is not required. A strong SaaS growth background is preferred.

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.