Middle Content Strategist - SEO/GEO

Start Date: ASAP

Length: 5 - 6 months

Hourly Rate: $70

Hours: 40

Overview

The client is looking for a Content Strategist to support their team with search-focused content across long-form assets. This person will be the SEO and GEO lens on the work: shaping keyword strategy, sharpening headlines, and reviewing vendor-delivered content so it performs in traditional search and in generative AI experiences. Much of this content will live on third-party sites, so the right person understands how to make content discoverable and credible beyond owned channels.

What You'll Do

• Own keyword research and planning for long-form content, identifying target terms, search intent, and topic opportunities
• Develop and refine headlines, titles, meta descriptions, and content structure for SEO performance
• Partner closely with an external content vendor, providing clear briefs, direction, and feedback
• Review vendor deliverables for SEO and GEO best practices, including keyword usage, structure, readability, and how well content is positioned to surface in AI-generated answers
• Manage a steady workload of roughly 10 assets per week while keeping quality and turnaround consistent
• Optimize content for publication on third-party sites, keeping the client's standards in mind for each platform
• Flag trends, gaps, and opportunities to improve content performance over time

• 4+ years of experience in content strategy, SEO content, or editorial roles
• Strong working knowledge of SEO fundamentals: keyword research, search intent, on page optimization, and headline strategy
• Familiarity with GEO (generative engine optimization) and how content gets surfaced by AI search tools
• Experience writing, editing, or strategizing long form content such as articles, guides, and explainers
• Experience managing or reviewing work from vendors or agencies, with a clear and constructive feedback style
• Comfort with SEO tools such as  Google Search Console, or similar
• Experience publishing or optimizing content for third party or syndicated platforms is a plus
• Financial services experience is a plus
• Highly organized, detail oriented, and able to keep a high volume workflow moving

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.