Audience Marketing Coordinator

WATT Global Media

JOB DESCRIPTION

Job Title: Audience Marketing Coordinator

Reports To: Manager Audience Engagement

Department: Audience Engagement

Prepared By: Human Resources

FLSA Status: Exempt

Date Prepared: 10/26/26

SUMMARY

Responsible for executing and optimizing audience marketing initiatives across WATT's brands by supporting qualified audience growth, engagement, and retention. Provides campaign analysis for WATT organizational strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Implement and execute audience marketing campaigns across multiple platforms to enhance engagement and grow audience, including lifecycle marketing efforts such as creating welcome, onboarding, re-engagement, retention, and cross-promotion programs.
• Analyzes audience behavior data, website metrics, and product engagement to improve audience engagement and align with business goals.
• Monitor campaign and audience performance and recommend improvements by reviewing results, identifying trends and opportunities, and using testing and audience insights to improve future marketing effectiveness.
• Manage day-to-day social media activities for WATT’s media brands, including posting, audience engagement and community interaction, and monitor performance to recommend tactics that expand reach.
• Leverages marketing technology and artificial intelligence tools to identify audience growth and engagement opportunities, automate workflows, and enhance data quality.
• Generates and maintains audience lists for newsletters, marketing campaigns, and engagement efforts to support subscriber acquisition and deepen engagement.
• Maintains the accuracy, integrity, and regulatory compliance of audience data through proactive data quality audits, proper data preparation and formatting, and adherence to governance and data privacy best practices.
• Ensures compliance with email send practices and data privacy regulations (e.g., CAN-SPAM, CASL, GDPR), utilizing compliance monitoring technologies.
• Coordinate with third-party vendors, including database, email system, and circulation system maintenance, to ensure work is done effectively, systems operate efficiently and meet all requirements.

SUPERVISORY RESPONSIBILITIES: None

EDUCATION and/or EXPERIENCE

• Bachelor’s degree or equivalent experience; 2+ years of experience.
• Hands-on experience executing digital marketing campaigns, including email and organic social media; B2B marketing or media/publishing experience is a plus.
• Experience working with marketing technology and analytics platforms, such as email marketing or marketing automation systems, CRM/CDP platforms, social media management tools, and web analytics.
• Experience using generative AI tools to support marketing activities.
• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.

KNOWLEDGE AND SKILL

• Knowledge of digital marketing principles and practices, including audience acquisition, engagement, email marketing, social media, and campaign optimization.
• Ability to execute and evaluate digital marketing campaigns using audience and performance data to identify opportunities and improve results.
• Familiarity with marketing technology, including email and marketing automation, CRM/CDP, web analytics, and social media management platforms.
• Possess a foundational understanding of AI applications in marketing, including content generation, data analysis, and campaign optimization.
• Strong written and verbal communication skills, with the ability to develop effective marketing messages for different audiences and channels.
• Strong critical thinking, organizational, time management, and collaboration skills, with the ability to manage multiple priorities and work effectively across teams.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Must operate office equipment, machines, and computer.
• May walk, bend, stoop, lift and carry up to 15lbs.
• May stand for long periods of time, up to 8 hours, if participating in trade shows.
• Work requires close vision.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Works in a Results Only Work Environment (ROWE)
• Works individually and in a team environment to accomplish goals and responsibilities
• May travel up to 10 percent

WORKING RELATIONSHIPS

Internal – Marketing, Sales, Content, Product Growth and Media Operations

External – Vendor partners