National Sales Manager

About Walker Advertising

Since 1984, Walker Advertising has bridged the gap between a law firm's need to grow and an underserved community's need for trustworthy legal services. Our teams lead with empathy and without ego to serve others through integrity and trust. We dare to think differently and work to consistently raise the bar, creating a workplace environment based on respect.

We believe that our employees are not just numbers; they are people. People with families and lives outside of work. We understand that a career is just one piece of the puzzle that makes people successful, happy individuals. That's why as we grow our teams, we focus on the whole person.

Position Summary

The National Sales Manager leads, coaches, and develops a team of Business Development Executives responsible for selling lead-generation services to law firms across the country. This role is ideal for a proven, top-performing salesperson ready to step into a sales leadership role. You will be responsible for hitting team revenue targets, building a strong sales culture, and developing each rep's skills — while working closely with the Director of National Sales to shape strategy, forecasting, and process improvements. Regular travel is required to visit reps, attend industry conferences, and meet with key clients and prospects.

Key Responsibilities

• Manage, coach, and motivate a team of Business Development Executives to consistently meet or exceed individual and team sales quotas.
• Conduct regular one-on-ones, pipeline reviews, and call/deal coaching to develop each rep's skills and accelerate their sales cycle.
• Track individual and team performance against KPIs set by the Director of National Sales; address underperformance promptly and constructively.
• Monitor CRM data and pipeline health to ensure accurate reporting and identify opportunities to improve conversion at each stage.
• Recruit, interview, onboard, and train new Business Development Executives as the team grows.
• Lead team sales meetings and ongoing training on product knowledge, objection handling, and consultative selling techniques.
• Represent Walker Advertising at industry trade shows, legal marketing conferences, and client meetings as needed.
• Identify and act on opportunities to improve sales processes, tools, and playbooks to drive efficiency and results.

Qualifications

• Proven track record as a top-performing salesperson, ideally within legal advertising, legal services, or B2B lead generation.
• Prior people-management or team-lead experience is a plus, but not required — we will support first-time managers with training and mentorship.
• Strong coaching and communication skills, with the ability to motivate a team and hold people accountable with empathy.
• Comfortable analyzing pipeline and performance data (CRM reporting, forecasting) to make informed decisions.
• Familiarity with Salesforce and standard sales engagement tools, such as SalesLoft, Apollo, etc.
• Willingness and ability to travel nationally on a regular basis.

Benefits/Perks

• Competitive base salary plus performance-based bonus/commission
• 3 Weeks Paid Time Off
• 12 Weeks of Paid Parental Leave
• Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)
• 401(k) Retirement Savings Plan
• Wellness Initiatives/Employee Assistance Program
• Rewards and Recognition Programs
• Career Development Opportunities

Compensation
$150,000 base salary + $100,000 performance bonus (OTE: $250,000)

AI Disclaimer & Accommodations

We may use AI-enabled tools to assist with certain parts of our hiring process, including application review and candidate evaluation. These tools support our team and are used with human oversight. All final hiring decisions are made by humans.