Content Specialist - Product Marketing Content Specialist

Lead, manage, plan, produce, implement, and analyze internal and external communications strategies and tactics for projects, programs, products, and services to various audiences and market segments through varied channels. Functional areas include technical writing, public relations, and/or communications.

Manage internal and external stakeholder and audience relations, including relationships with vendors, agencies, and other channel partners
Interpret complex issues and present them effectively; adapt style, tone, and word choice to various channels or stakeholder requests
Maintain a pipeline of potential case studies and references by forging strong relationships with project executives and consulting team members for new topics and content based on trends within the company’s competitive landscape
Build strong relationships with strategic external partners to maximize reach and influence third parties, such as analysts/ consultancies, to license their content and collaborate to produce or utilize ‘third party’ white papers & research reports
Identify cross-team impacts and communicate needs as appropriate to peers and leadership
Responsible for the enterprise content portfolio including print and digital content directed internally to employees and externally to customers and other company stakeholders
Maintain a macro view of all content related to the company’s corporate brand and Business Unit brands around the globe
Research and write content for online and offline marketing deliverables such as requests for proposals, technical documentation, customer and product brochures, customer and employee testimonials, white papers, case studies, advertising materials, presentations, video and animation scripts, email campaigns, executive speeches, and major internal company announcements
Consult with internal Line of Business Leads to understand their industry, insights, and customer needs and then provide strategic written communications to support their needs
Job Specifications
Typically has the following skills or abilities:
Bachelor's Degree in Marketing, Communications, or equivalent experience
2+ years of experience in related communications work for a variety of mediums and customizing content to targeted audiences
Portfolio of work and completed projects
Demonstrated ability to use creative ideas to research, present, and recommend community involvement proposals
Demonstrated project management, analytical, and problem-solving ability
Excellent verbal communication skills with a demonstrated ability to speak in group situations with clear and concise communication
Strong writing, editing, communication, presentation, organization, and planning skills; ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences
Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery of tasks
Proficiency with word processing, flowcharts, and spreadsheet applications
Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload
Regularly exercise discretion and independent judgment in the performance of job duties
Ability to work with individuals from all levels of organization
Proficient in word processing and desktop publishing applications
For roles that are remote (i.e., Work From Home (WFH)) or hybrid (i.e., partial onsite at a VSP location and WFH), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment

Preferred Skills

Experience supporting lead generation and demand generation programs, with an understanding of how content drives engagement, conversion, pipeline, and customer growth

Experience developing and executing integrated marketing campaigns for product launches and other Go-to-Market (GTM) efforts

Experience in B2B Saas, optical, eyewear, lens technology, healthcare technology, or related industry preferred

#LI-VISIONCARE

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.

Salary Ranges: $58,656.00 - $92,328.00

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.

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