Manager Marketing, Pain and Women’s Health
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.
We have been included on number of award lists that demonstrate the impact we are making.
Every day, we rise to the challenge to make a difference and here’s how this role Manager Marketing, Pain and Women’s Health will make an impact:
Key responsibilities for this role include:
- Contribute to the strategy for Meloxicam and Gwyn Lo inclusive of both new product launch planning and life cycle management.
- Lead Payer marketing strategy and execution for Women’s Health and Pain.
- Contribute to the success of the overall HCP and consumer marketing strategy for Meloxicam and Gwyn Lo.
- Collaborate with internal stakeholders, physicians/KOLs, agency partners and external vendors to create innovative life cycle and launch tactics.
- Contribute to brand and tactical plans and associated budgets, track execution against plans and budgets, ensure on-time delivery within budget of all marketing initiatives.
- Collaborate with field sales and market access in the development and execution of key initiatives such as messaging, promotional tactics, sampling programs, peer-to-peer programs, etc.
- The individual will work cross-functionally with key commercial stakeholders including Sales, Market Access, Commercial Operations, Medical Affairs, Finance, Regulatory, Legal and Compliance and will collaborate with other members of the organization as required.
The minimum qualifications for this role are:
- Minimum of a Bachelor's degree. 3 - 5 years’ experience in pharmaceutical marketing with experience in sales, professional and consumer marketing, or related fields. However, a combination of experience and/or education will be taken into consideration.
- Experience with Veeva Vault.
- Preferred experience in Payer Marketing.
- Preferred experience with building relationships and professional advocacy among healthcare professionals.
- Preferred experience with effective strategies in digital, multi-channel marketing, loyalty programs, as well as experience with DTC campaigns (including concepting, production, talent management, and Media planning and buying).
- Preferred experience with effective strategies for non-personal promotion such as PR, social media, Digital channels, Point-of-Care Channels, etc.
- Preferred knowledge of pharmaceutical regulatory guidelines, compliance, and promotional policies
- Must possess analytical skills, creative and critical thinking skills, clear communication skills - both verbal and written, strong interpersonal skills, and financial/budgetary/forecasting acumen.
- Ability to travel up to 20%
- Ability to read and interpret complex business and/or technical documents. Ability to write comprehensive reports and detailed business correspondence.
- Proficiency in speaking, comprehending, reading and writing English is required.
Exact compensation may vary based on skills, experience, and location. The salary range for this position is: $78,000-$152,000.
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
#LI-RemoteRequired Languages
🇬🇧 English