Director, Head of Social and Culture

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

Verizon is looking for a visionary, culture-first leader to redefine how America’s leading connectivity brand shows up in the digital world. As the Director, Head of Social and Culture, you will own the enterprise-wide strategy for how Verizon leverages social channels, cultural icons, digital creators, and celebrity talent to build brand affinity, spark viral conversation, and drive measurable revenue growth.

Crucially, this role serves as the central engine for creator, influencer, and entertainment talent partnerships across the entire Verizon organization—unifying our brand narrative with the voices driving modern culture to directly move the needle on business outcomes.

You aren't just managing channels; you are architecting the future of the Verizon brand. By blending cutting-edge technology, strategic talent procurement, and breakthrough storytelling, you will deepen emotional connections with over 100 million customers and turn social and creator channels into high-converting growth drivers.

Key Responsibilities:

• Architect the Creator & Talent Frontier: Serve as the definitive enterprise leader for creator, influencer, and celebrity talent strategy. You will translate brand briefs into high-impact talent solves, building a balanced portfolio that ranges from A-list celebrities and cultural icons to micro-creators to drive both massive reach and hyper-authentic engagement.
• Master Cultural Scouting & Trend Forecasting: Serve as Verizon’s pulse on pop culture. Continuously track digital trends, viral moments, emerging platforms, and rising talent to spot cultural momentum early and position Verizon ahead of competitors.
• Lead End-to-End Talent Strategy & Integration: Direct the strategic alignment and campaign integration of external talent across Verizon’s brand campaigns, product launches, retail moments, and live experiences. Partner seamlessly with internal teams and top-tier talent agencies to construct authentic, multi-channel narrative integrations.
• Drive Brand Safety, Vetting & Due Diligence: Safeguard brand equity through rigorous talent selection protocols. Oversee comprehensive background checks, historical social audits, and audience authenticity checks to evaluate true engagement, minimize risk, and ensure alignment with Verizon's values.
• Champion Measurement, ROI & Long-Term Relationships: Shift transactional, one-off influencer deals into high-value, long-term brand ambassador programs. Establish performance frameworks to track Earned Media Value, conversion attribution, and brand lift, proving clear financial return on talent and social investments.
• Pioneer AI-Powered Marketing & Next-Gen Production: Own the integration of AI tools and agile production models into our social ecosystem. Leverage emerging tech to optimize paid social assets, rapidly generate derivative content, and supercharge real-time social engagement across Meta, TikTok, Snapchat, and emerging platforms.
• Elevate the Brand & Cultivate Talent: Lead social-first organic, UGC, and multicultural initiatives that elevate Verizon from a utility to a culturally indispensable brand. Inspire and direct a high-performing team while driving cross-functional collaboration with creative directors, PR, legal, and media teams.
• Drive Business & Commerce Results: Blend creative brilliance with aggressive performance marketing. Establish advanced learning agendas, oversee social commerce operations, and optimize multi-million dollar budgets to directly drive subscriber growth, device sales, and measurable ROI across digital and retail channels.

What we’re looking for...

You’re all about creating strategy, vision, and impact. You’re a detailed planner with the ability to develop multi-year plans—but you know it’s a fast-changing landscape so you are nimble and can adjust. You understand that strategy is important but the bottom line is sales and happy customers. You’re the type of person that can get others to pay attention and influence them to get on board. You’re a natural leader that inspires, engages, and motivates your team to bring their best every time.

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Ten or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Digital Marketing, Strategy or eCommerce experience.

Even better if you have one or more of the following:

• A degree.
• Six or more years of social experience.
• Led a team. Ideally, a geographically-dispersed team.
• Demonstrated influence skills and ability to present persuasive business cases to different audiences.
• Managed multiple projects with competing priorities and different stakeholders.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $139,500.00 - $243,000.00.