Senior Market Development Manager, Government-Military

It’s a great time to join Velcro Companies!

This is a remote position, and candidates must reside in the U.S, preferably close to Washington DC or in the Northeast region. This position requires the ability to travel up to 30%.

Develop and execute the Government-Military growth strategy to deliver sustainable revenue growth, margin expansion and market share gains through new application development, specification influence, product innovation through to commercialization and strategic value-chain engagement. The Market Development Manager is responsible for expanding VELCRO® participation in higher-value solutions, increasing specification adoption across military programs, and improving profitability through enhanced value capture and differentiated solutions. Success will be measured through incremental revenue generation, gross margin improvement, specification wins, and commercialization of new applications.

• Provide Strategic Business Leadership for the Footwear & Apparel business category with a focus on military, government, law enforcement and public safety markets.
• Own segment strategy, ensuring alignment between market opportunities, product portfolio strategy, pricing and go-to-market priorities in partnership with sales.
• Develop and execute a multi-year Government-Military growth strategy aligned with corporate objectives.
• Provide strategic leadership of the Government-Military opportunity pipeline by identifying growth opportunities, driving prioritization, facilitating cross-functional support through commercialization, and monitoring opportunity progression. Collaborate closely with Sales Managers, who retain ownership of individual customer opportunities and revenue attainment.
• Develop deep expertise in the VELCRO® portfolio and translate market needs into portfolio strategies that drive revenue growth, margin expansion, and competitive differentiation.
• Deliver ongoing competitive intelligence and market forecasting to support strategic decision making
• Increase participation within the value chain to capture a greater share of product value, improve pricing realization, expand and drive profitable revenue growth.
• Expand addressable market beyond apparel and uniform. Develop new applications beyond traditional uniforms/apparel expanding into equipment programs, protection, and emerging technology applications.
• Drive specification pull-through & end user engagement building direct relationships with military program offices and decision makers. Influence future program specifications and material selection early in the design cycle.
• Champion Innovation and Commercialization by serving as the voice of the customer.  Leverage deep knowledge of the VELCRO® product portfolio to identify unmet needs, prioritize innovation opportunities, and accelerate commercialization.
  • Cross functional ownership: serve as key liaison between operations, supply chain, R&D and sales, ensuring alignment across functions and driving execution
• Represent VELCRO® Brand in the Industry
  • Build industry influence through participation in trade associations, military events, technical conferences, and key industry networks.
  • Prepare and distribute market intelligence and post-event trip reports summarizing key learnings, market insights, customer feedback, competitive intelligence, and recommended actions to support business growth and strategic decision-making.

Qualifications:

• Minimum 7-10 years of experience in business development, market development, strategic marketing, product management or technical sales.
• Bachelor’s degree in engineering, business, marketing, textile engineering, or related technical or commercial discipline.
• Minimum 5 years of experience serving government/military/defense markets.
• Demonstrated success managing and growing a business, product line, portfolio, or customer base with annual revenue responsibility exceeding $10M.
• Demonstrated history of identifying, qualifying and commercializing new business opportunities.
• Proven experience influencing specifications, standards or design decisions with OEMs, government agencies or similar.
• Strong project management experience leading cross-functional commercialization projects from concept through launch.
• Proven ability to influence decisions and build credibility with executive, technical, acquisition, and program-management stakeholders.
• Technical aptitude and subject-matter expertise in hook and loop, adhesive tapes, textiles, print-related applications, converting technologies.
• Ability to travel approximately up to 30%.
• US Citizen

Preferred Qualifications

• Master's degree in Business, Engineering, Marketing, or related discipline.
• Experience with military government clothing, tactical gear, personal protection, aerospace, transportation, or soldier systems applications and textiles sector
• Familiarity with DLA Troop Support, Natick Soldier Center, PEO Soldier or other Department of Defense organizations to support qualification, specification or revenue pull-through.
• Working knowledge of Berry Amendment requirements and related government compliance frameworks.
• Experience leading new product development, commercialization, and stage-gate innovation processes.

OUR COMMITMENT TO SAFETY AND EMPLOYEE WELL-BEING

Fostering a culture where people thrive—safely, purposefully, and with opportunity.  At Velcro USA Inc., we are committed to creating a workplace where employees feel valued, supported, and empowered to grow. We offer competitive pay, a comprehensive benefits package, and generous time-off to meet the diverse needs of our workforce. Our culture encourages advancement and provides opportunities for both personal and professional development.

Safety is a core value at Velcro USA Inc. and an essential part of every role. We are dedicated to maintaining a safe, healthy work environment through strict adherence to our Global Safety Rules and our goal of achieving Zero Injuries of Any Kind (ZIAK). Employees are expected to complete required safety training, use personal protective equipment (PPE), report unsafe conditions, and follow protocols for fall protection, lockout/tagout (LOTO), hot work, and confined spaces. Together, we foster a culture of prevention, accountability, and care.

Health and Welfare Benefits:

Medical and Prescription Coverage (HSA and HRA Options)

Dental Coverage

Vision Coverage

Flexible Spending Accounts

Award Winning Wellness and Incentive Program

Life Insurance

Short- and Long-Term Disability

Business Travel Accident Insurance

Voluntary Accident & Critical Illness Insurance

EAP (Employee Assistance Program)

Retirement Savings Plan

401(k) Saving Plan with generous 5.5% Company match and Immediate Vesting

Time-Off Benefits

Paid Vacation Time

Paid Sick Time

Paid Parental Leave

13 Paid Company Holidays

Other Benefits and Programs

Tuition Reimbursement Program

Financial Wellness Benefit – Smart Dollar®

Employee Recognition Programs

Employee Resource Groups

Charitable or Educational Matching Gift Program

Employee Referral Bonus Program

Velcro Companies provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.