Senior GEO & SEO Strategist

Senior GEO & SEO Strategist

Manchester

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.

The opportunity

We are growing our GEO (Generative Engine Optimisation) offer to keep pace with changes in the search landscape. We need an experienced specialist who can deliver both our SEO and GEO services, confidently and from day one.

This is a senior, client-facing role. You will need strong technical SEO skills, strong content skills, familiarity with AI tools, and a clear point of view on where search is heading. You should be comfortable leading conversations with clients, not just carrying out tasks.

The role

You will own GEO and SEO workstreams for our clients, many of whom run large, international, and complex websites. You will be required to work across technical audits, content strategy, and client presentations.

You will thrive if you:

• Have a strong, informed opinion on how AI search and generative answers are changing the search landscape.
• Are confident advising clients directly, not just producing reports for someone else to present.
• Can move confidently between technical SEO, content and GEO strategy workstreams.
• Have worked on international or corporate-level websites, where site structure and stakeholder alignment are both complex.
• Can comfortably work independently or as part of a multidisciplinary team depending on the demands of the project.
• Can take ownership of a client relationship.

Role responsibilities

• Deliver GEO Diagnostics: full audits covering technical foundations, content, structured data, and GEO performance, resulting in a clear roadmap to capitalise on opportunities.
• Deliver GEO Implementation: turn diagnostic findings into action, including structured data, technical fixes in collaboration with developers, content optimisation, and information architecture changes.
• Deliver Ongoing GEO Partnerships: run continuous monitoring, quarterly reviews, technical health checks, and reporting for retained clients
• Write and optimise content and copy for GEO and SEO performance.
• Advise clients on the future of search, including AI search, generative answers, and zero-click behaviour, and what it means for their business.
• Present findings and recommendations directly to client stakeholders with confidence.
• Work with UX, content, analytics, and engineering teams to make sure GEO and SEO are built into the wider digital experience.
• Support new business conversations and pitches where needed.
• Support and mentor junior team members as the team grows.

Must-have qualifications

• 5+ years' experience in SEO, ideally with exposure to GEO.
• Strong technical SEO skills: site architecture, indexing, structured data, site performance, etc.
• Strong content and copywriting skills.
• Experience working on large, complex, and/or international websites.
• A consultative approach: comfortable advising clients and stakeholders directly and shaping recommendations, whether that experience comes from an agency, consultancy, or in-house role.
• Confidence turning data into clear, practical recommendations.
• Experience working with UX, content, product, and engineering teams.

Nice-to-have qualifications

• Agency or consultancy experience (or equivalent).
• Ecommerce SEO experience.
• Experience with international or multi-market SEO.
• Experience contributing to pitches or commercial growth initiatives.

If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.

Commitment to reaching all kinds of people

We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.

The benefits

This is a permanent position based in the UK.

Beyond a competitive compensation package, we offer:

• Hybrid working

• Career advancement, with international mobility and professional development programs

• Learning and development, with access to cutting-edge tools, training and industry experts

Your application process

Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps.

We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.

About Valtech

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.

At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.

At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.

Are you ready to create what’s next? Join us.

Let’s connect