Marketing and Media Intern

Title: Marketing and Media Intern

Location: Liberty Corner, Bernards, NJ, USA

About this role:

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The USGA’s Marketing department is responsible for building awareness, driving engagement, and supporting business growth across the organization’s portfolio of championships, products, programs, and services. Through integrated marketing strategies, creative storytelling, and data-driven media planning, the team connects golfers with the USGA and demonstrates its impact on the game.

 

The Marketing & Media intern will gain hands-on experience across the USGA’s marketing landscape, supporting the development, execution, and measurement of integrated marketing campaigns, particularly as it relates to paid media, email marketing, analytics, creative development and campaign coordination across social, search, affiliate, programmatic and endemic media channels. This six-month opportunity will provide exposure to both the strategic and analytical sides of marketing, with opportunities to collaborate across teams, contribute to active campaigns, and develop skills in brand management, creative development, and campaign performance.

What you'll do:

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• Brand & Marketing – 45% 
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Integrated Marketing & Campaign Support  

Support the planning and execution of integrated marketing campaigns across USGA products and programs, with a focus on Handicapping and GHIN.   

Assist with campaign calendars, timelines, creative deliverables, and coordination across internal teams.  

Help develop campaign briefs, presentations, and marketing materials that support broader business objectives.  

Creative Development & Project Coordination

Work alongside Brand & Marketing and Creative Services to support the development of campaign assets across digital, social, and other marketing channels.

Assist with creative project management, including organizing feedback, tracking deliverables, and coordinating reviews and approvals.

Review marketing materials for consistency with USGA brand standards and campaign messaging.

Research, Insights & Campaign Reporting

Conduct research on consumer trends, competitor activity, and emerging marketing opportunities o inform campaign planning.

Assist with monitoring campaign performance and compiling results into reports and presentations.

Support audience research and analysis to help identify opportunities for increased golfer awareness, engagement, and acquisition.

Media Planning – 45% 

Paid Campaign Management

Assist with paid marketing campaigns across social media, search, affiliate, programmatic and display channels.

Help coordinate with account leads, internal departments, Creative Services and agency partners.

Maintain project timelines, support audience and segmentation recommendations, and track deliverables.

Draft and proofread campaign content, including advertisement and email copy and paid search copy.

Partner with Creative Services and account leads to develop assets, support A/B testing, monitor results and recommend optimizations tied to USGA products, ticket sales, handicap registrations, audience growth and engagement.

Reporting

Gather and organize campaign data, maintain reporting trackers or dashboards, and help prepare recurring campaign recaps.

Analyze performance and trends to identify successes, opportunities for improvement and useful benchmarks for future campaigns.

Support the development and presentation of clear findings that demonstrate campaign effectiveness and return on investment for internal stakeholders.

Capstone Project – 10%

Lead a capstone project focused on key marketing opportunity or business challenge, conducting research, developing insights and recommendations, and presenting findings to the Marketing team at the conclusion of the internship.

 

Pay: $20/hour, subject to applicable overtime laws.

Internship Dates: March 2027 – August 2027 

Job Location: Liberty Corner, NJ

What you bring: 

Required

Currently pursuing or recently completed a bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field. Junior, Senior or Post-Graduate standing preferred.

Proficiency in Microsoft Office, including Word, Excel and PowerPoint.

Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.

Creative and analytical problem-solving skills, including the ability to interpret data and draw insights.

Ability to work independently and collaboratively in a fast-paced environment.  

Willingness to learn, collaborate, take initiative, and contribute new ideas.

Preferred

Knowledge of the sports and golf landscape, particularly across social media.  

Familiarity with creator and influencer marketing, especially golf-focused content.

Exposure to digital advertising platforms such as Meta Ads, Google Ads, X Ads, YouTube Ads or connected TV.

Familiarity with CRM platforms such as HubSpot or Salesforce.

Basic understanding of Google Analytics or similar measurement tools.

Experience using AI tools such as Copilot, ChatGPT or Claude.

 

What the USGA brings:

• Comprehensive medical, dental, and vision benefits, including a zero-contribution medical plan offered for all full-time employees
• Retirement plans, with a generous annual contribution from the USGA
• Suite of programs to promote physical, emotional, and financial well-being
• Generous bank of paid time off, plus the week between Christmas and New Years Day off
• Off-site team building events
• On-site gym and golf simulator
• Professional development opportunities
• Learn more about our benefits and culture here