Senior Digital Success Manager

About UpSwell

UpSwell is a fast-growing marketing agency helping businesses across the country grow through innovative direct mail and digital marketing solutions. As a five-time Best and Brightest Company to Work For, we're proud of the talented people, collaborative culture, and entrepreneurial spirit that make UpSwell a great place to build a career.

We're a team of smart, driven, and curious people who move quickly, solve problems, challenge ideas, and take pride in delivering exceptional work. We believe in giving people the opportunity to make an impact, take ownership, and grow as the business grows.

As we continue to expand, we're looking for exceptional people who bring fresh perspectives, strong expertise, and a genuine desire to make things better.

About the Opportunity

We're looking for a talented, results-driven Senior Digital Success Manager who combines deep digital marketing knowledge with strong analytical skills, strategic thinking, and a passion for helping clients succeed.

This is an opportunity for someone who understands what drives successful digital campaigns and knows how to turn performance data into meaningful business results. We're looking for someone who can see beyond clicks and impressions, connect marketing performance to client goals, and confidently recommend strategies that make a difference.

You'll take ownership of digital strategy, campaign performance, and client relationships for an assigned portfolio of accounts. Working closely with Marketing Consultants and internal delivery teams, you'll guide integrated digital programs across paid search, paid social, local search, and organic search.

The ideal candidate brings hands-on experience with major advertising platforms, understands how campaigns are built and optimized, and can translate complex data into clear, actionable recommendations. You're comfortable leading client conversations, identifying opportunities for improvement, and taking initiative to solve problems before they impact results.

If you're someone who loves digital marketing, enjoys building client relationships, and takes pride in delivering measurable results, we'd love to meet you.

Key Responsibilities

Digital Strategy & Campaign Performance

• Own the digital marketing strategy and overall performance of an assigned portfolio of client accounts.
• Develop integrated digital marketing strategies aligned with each client's business objectives, target audience, and budget.
• Provide strategic direction across paid search, paid social, local search, and organic search initiatives.
• Partner with internal campaign execution teams to guide targeting, bidding strategies, budgets, creative recommendations, and ongoing optimizations.
• Monitor campaign performance, identify trends and opportunities, and recommend adjustments to improve results.
• Analyze key performance indicators, including conversions, cost per lead, customer acquisition cost, return on ad spend, and return on marketing investment.
• Identify and troubleshoot performance challenges, including tracking issues, declining conversions, rising acquisition costs, and campaign delivery concerns.
• Ensure appropriate conversion tracking, analytics, and reporting are in place to accurately measure campaign effectiveness.
• Stay current on digital advertising platforms, emerging technologies, AI-driven search, and industry best practices.

Client Relationships & Success

• Serve as the primary digital marketing contact for assigned clients, building strong relationships and establishing trust as a strategic partner.
• Lead client onboarding, gathering business goals, campaign requirements, creative assets, and necessary platform access.
• Translate client objectives into clear digital marketing strategies and measurable performance goals.
• Lead monthly client performance meetings, presenting results, explaining trends, and recommending next steps.
• Communicate campaign performance in a clear, compelling way that connects marketing activity to meaningful business outcomes.
• Proactively identify client concerns, performance risks, and opportunities to improve results.
• Partner with Marketing Consultants to support client satisfaction, retention, renewals, and opportunities for account growth.
• Manage client communications, approvals, and expectations throughout the campaign lifecycle.

Cross-Functional Collaboration & Execution

• Collaborate closely with Marketing Consultants, Ad Operations, Content, and Performance Marketing teams to ensure successful campaign launches and ongoing execution.
• Provide clear strategic direction and actionable recommendations to campaign execution teams.
• Coordinate campaign timelines, deliverables, approvals, and optimization priorities.
• Support Marketing Consultants during prospect conversations by providing digital marketing expertise and strategic recommendations.
• Ensure campaigns are launched accurately, on time, and aligned with client expectations.
• Maintain accurate account documentation, performance reporting, and internal tracking.
• Coordinate client renewals, campaign changes, and offboarding activities as needed.
• Identify opportunities to improve internal processes, client communication, and overall service delivery.